Tracking calls from Google Ads and landing pages with a vanity phone number is simple. There are call tracking services for vanity phone numbers but you don’t need them. This article will show you how to use a vanity phone number with tracking phone numbers.
Almost all of the calls from our Google Ads for personal injury come from smartphones. With online advertising, people press a button on their smartphone to make a call rather than dialing the phone number.
Wherever you have the vanity phone number 1-800-HURT-911® or the numeric version 1-800-487-8911 in text, graphic, or a call button, just link it to your call tracking phone number. That’s it!
That’s what we do. 1-800-HURT-911® is used as our brand to get people to call and all calls go through several different tracking phone numbers. Callers don’t even know that they didn’t call 1-800-HURT-911.
The HTML code to link any phone number including a tracking number to text or a graphic image is
Because we use 1-800-HURT-911® in the title of our Google Ads, we have a conversion rate of 48%. What’s your conversion rate? It’s probably less than 10%. If you already have a personal injury vanity phone number, use it in your Google Ads title.
Now you have the advantage of using both a vanity phone number to increase your Google Quality Score and ROI and using call tracking phone numbers.
Be sure to use the right tracking numbers to reduce spam calls and people calling the wrong number.