How to Track Calls When Using a Vanity Phone Number

Q. How do I track calls from online ads when I’m using a vanity phone number?

A.  You can easily track calls with a vanity phone number for free on websites and landing pages.

The best way to track calls from a vanity phone number is to use the vanity phone number as a brand to attract callers and to substitute a tracking number for the vanity phone number without anyone knowing.

This is done with a simple HTML code (see below) to link any image or text on your website or landing page to a tracking number. The code allows you to link your vanity phone number to a tracking number.

Two Ways to Track Calls to a Vanity Phone Number

  1. There are call tracking services for vanity phone numbers provided by the call routing company we use and other companies, but you don’t need them.
  2. Tracking calls from Google Ads and landing pages with a vanity phone number is simple to do yourself for free by using a simple HTML code.

This article will show you how to use tracking phone numbers with a vanity phone number.

Why You Want to Use Both a Tracking Number and a Vanity Phone Number

  1. The branding power of a vanity phone number is what gets people to call you or click on your Google Ads. We use the branding power of our vanity phone number 1-800-HURT-911® to get people to call us and click on our Google Ads. See how using a vanity phone number increases ROI from Google Ads.
  2. Tracking numbers linked to a vanity phone number allow you to know which Google Ads and landing pages are performing well.

How a Tracking Number and a Vanity Phone Number Increased Our ROI

We’re personal injury lawyers in New York and advertise 1-800-HURT-911® on our website, Google Ads, and landing pages. We track all calls to our call center from our landing pages by linking a tracking number to our vanity phone number using the HTML code below. We haven’t begun tracking calls from our website yet but will soon. 

Because we use 1-800-HURT-911® in the title of our Google Ads, our conversion rate has ranged from 71.70% to 96.55%.

What’s your conversion rate from Google Ads? On average, the conversion rate for lawyers is less than 10%. If you already have a vanity phone number for personal injury advertising, use it in your Google Ads title.

We have the advantage of using both a vanity phone number to increase our Google Quality Score and ROI and the analytics provided by call tracking phone numbers. You can also have the same advantage of increasing your Google Quality Score and ROI by licensing 1-800-HURT-911® or using your own vanity phone number.

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How to Link a Vanity Phone Number to a Tracking Number

The HTML code to link any vanity phone number, tracking number, or any other phone number to text or a graphic image is:

<a href="tel:123-456-7890">1-800-HURT-911®</a>

Just replace 123-456-7890 with the tracking phone number you want to use.

Everywhere you have 1-800-HURT-911 on your website or landing page or an image of the 1-800-HURT-911® logo, just link the text or image to the code.

This text is linked to a nonworking phone number so you can try it

This image is also linked to a phone number (nonworking)
How To Track Calls With a Vanity Phone Number? Just link this 1-800-HURT-911 logo to a tracking number.

Can I Use Multiple Tracking Numbers With a Vanity Phone Number?

Yes. Just change the HTML code for each tracking number.

How to Track Calls With a Vanity Phone Number From Smartphones

Most of the calls from our Google Ads for personal injury lawyers come from smartphones. With online advertising, people press a button on their smartphone to make a call rather than dial the phone number.

Wherever you have the vanity phone number 1-800-HURT-911® or the numeric version 1-800-487-8911 on a landing page or website, either in text, graphic image, or a call button, just link it to your call tracking phone number. That’s it!

That’s what we do. 1-800-HURT-911® is used as our brand to get people to call, but the calls go through several different tracking phone numbers. Callers don’t even know they called us via a tracking phone number. They think they called our vanity phone number, 1-800-HURT-911.

How to Reduce Spam Calls From Tracking Numbers

Be sure to use the right tracking numbers to reduce spam calls and people calling the wrong number.

Connect Tracking Numbers to Lead Management Software for Law Firms

Maximize ROI and stop wasting your advertising budget with lead management software for law firms to manage and track your leads from advertising.

Philip L. Franckel, Esq., is the author of this article.

Phil Franckel is the owner of 1-800-HURT-911® and over 1,100 domain names. He is a personal injury lawyer and a former Member of the Board of Directors of the NYS Trial Lawyers Association. He is an expert in branding, advertising, marketing, and SEO. He has been doing SEO since 1994.

Phil Franckel has written and produced TV commercials for lawyers and other industries and has been a consultant to businesses, including several using vanity phone numbers. Phil writes a blog about lawyer advertising at

Phil Franckel began a mail order business in 8th grade, bought and sold coin-operated amusement games in 10th grade, and a used car business in 12th grade through college. After law school, he worked in the wholesale diamond business and part-time for a TV production company. Later, while a lawyer at a large personal injury law firm, he worked part-time for ABC Wide World of Sports and ABC Monday Night Baseball.

Phil Franckel then started a personal injury law practice and is a former member of the Board of Directors of the NYS Trial Lawyers Association.

In his spare time, Phil Franckel became an Aux. Police Cadet in 12th grade and is the Commanding Officer of the Communications Bureau, NCPD Aux. Police Section.

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