Radio has further reach than ever thanks to the internet. Radio is not only listened to by people at work or in their cars but now radio is video streamed live and recorded for future listening on Youtube, Instagram, Facebook, and other social platforms where people view programming on smartphones and even on the car radio.


Which can you remember after a 15 or 30 sec. radio ad?


Motorcycle – “$Million Umbrella Insurance”
with 1-800 Numeric #

Motorcycle – “$Million Umbrella Insurance”

with 1-800-HURT-911

Motorcycle – “Safeguard Your Settlement Money”

with 1-800 Numeric #

Motorcycle – “Safeguard Your Settlement Money”

with 1-800-HURT-911

Will this driver remember the attorney’s phone number after hearing a personal injury lawyer advertising on the radio? Not without a vanity phone number!

Driver listening to lawyer advertising on radio in her car

1-800-HURT-911® can get 14 times more calls than 1-800-487-8911

According to ICB TOLL FREE NEWS, a study, Toll-free Numbers in Radio Advertising, ran 66 radio ads on equal rotation, 1/2 with a numeric 800 number, and 1/2 with the number 800-NEW-WHEELS. The results of the study, show that an advertisement using a toll-free vanity number (a number that translates into words for easy recall) yields 14 times more phone calls than an advertisement using a toll-free numeric number.

Lawyers advertising on the radio for personal injury with a vanity phone number in my market have been advertising continuously for years while lawyers without a vanity phone number come and go.

If you’re a personal injury lawyer advertising on the radio, make sure you use a vanity phone number and the best one is 1-800-HURT-911.

Audio can be rerecorded with your law firm name and for an amazingly small fee, other customized radio spots can be produced for you, usually for only a couple of hundred dollars.

Radio advertising to niche markets for personal injury lawyers

Radio is ideal for personal injury lawyers advertising to niche markets such as motorcyclists and motorcycle accidents. Marketing to niche groups is also much less expensive than advertising to the general population for general personal injury cases.

Our radio spots for motorcycle accidents will bring you the most valuable personal injury cases. Motorcycle cases also have the fastest cash flow of any personal injury case. Our average settlement value has been $302,500.  With six-figure injuries and limited policies, personal injury lawyers can settle motorcycle cases sometimes as soon as the hospital records are obtained.

When you license 1-800-HURT-911, I will tell you how to find the right radio stations you need for motorcycle cases.  I will also let you know how to get more personal injury cases from motorcycle accidents with our niche personal injury marketing for motorcycle accident cases.  You’ll be able to enter this lucrative niche market and compete against lawyers who thought they had it locked up.

How to increase the effectiveness of radio advertising for lawyers

The best way to increase your ROI from radio advertising is with billboards.

Billboards provide a substantial branding punch which will provide a substantial increase in the ROI of radio advertising.

A great way to increase the effectiveness of radio advertising for your law firm is with gas station pump mini billboards and free gas giveaway events at a gas station with the radio station. Gas station pump signs work extremely well for motorcyclists with our motorcycle awareness slogan.

Cross-brand radio advertising for motorcycle accidents with a motorcycle magazine ad.

Learn how to get free billboards.

Radio Is Often Seen on Streaming Video Online

Streaming Radio From Instagram

Streaming Radio From Youtube

Radio Stations Stream Advertising to the Car’s Dashboard

Hundreds of photos in online ads selling cars show 1-800-HURT-911 on the car radio screen.

1-800-HURT-911 on the radio in a car for sale ad

1-800-HURT-911 on the radio in a car for sale ad


1-800-HURT-911 on the radio in another car for sale ad