Lawyer Branding Ideas — Gas Pump Advertising With The 1-800-HURT-911® Brand
Advertising with gas pump signs is an incredibly effective, cost-effective, and inexpensive way to brand your law firm and get more car accident clients.
Gas pump advertising is effective because people pumping gas are looking at your mini-billboard, advertising 1-800-HURT-911® for several minutes!
1-800-HURT-911 Gas Pump Signs Get Attention
Billboards on the highway are seen for only 3 seconds, but it takes 2 minutes to fill up a gas tank 2/3 full. Many people spend another 30 seconds looking right at the gas pump, pulsing the nozzle to stop at a particular price.
These mini-billboards are the most cost-effective billboards available. 1-800-HURT-911 licensees are entitled to special pricing on gas pump signs.
Available is an important term because it’s not always easy to find billboards in the right locations, and these gas pump signs will soon be difficult to find because you pay a low monthly fee for the gas station, not per pump.
One-sheet poster signs at the entrance to the gas station convenience store are also available inexpensively.
Micro-Billboards on Gas Pump Nozzle Handles
Gas Station Events — Another Great Lawyer Branding Idea
Run FREE GAS events at gas stations to compliment your signs.
See how this FREE GAS event was done together with gas station chain Race Trac and a radio station to attract a large crowd. 60 free gas cards were given out.
To win a free gas card, participants must show a photo of themselves with anything advertising 1-800-HURT-911 or tag or follow HURT911atl.
This lawyer also gives out 1 free gas card or grocery card every week.
Combine gas station pump signs with a free gas event and radio advertising (listen to sample motorcycle lawyer radio commercials).
Have the radio station come to the gas station, and you’ll create a huge impact and a lot of goodwill in the motorcycle community. This is the most cost-effective and best advertising for personal injury lawyers.
A free gas event will also work great for motorcyclists when you advertise BE AWARE MOTORCYCLES ARE EVERYWHERE® on gas pumps, as seen in the images below.
Since motorcycles have smaller gas tanks, usually holding between 2 gallons and 5 gallons, you can probably fill the tanks of more than 50 motorcycles with free gas for only $500.
1-800-HURT-911 Motorcycle Awareness Gas Pump Signs
Gas stations are the perfect place to advertise for motorcycle accident cases. Motorcyclists have posted photos of these signs on Facebook, with other motorcyclists commenting that they will buy their gas there.
Use these motorcycle awareness signs at gas stations with our motorcycle accident marketing campaign for your law firm.
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Fly a banner at gas stations where you have signs
See other attorney billboards
Philip L. Franckel, Esq., is the author of this article.
Phil Franckel is the owner of 1-800-HURT-911® and over 1,100 domain names. He is a personal injury lawyer and a former Member of the Board of Directors of the NYS Trial Lawyers Association. He is an expert in branding, advertising, marketing, and SEO. He has been doing SEO since 1994.
Phil Franckel has written and produced TV commercials for lawyers and other industries and has been a consultant to businesses, including several using vanity phone numbers. Phil writes a blog about lawyer advertising at LawyerAdvertisingBlog.com.
Phil Franckel began a mail order business in 8th grade, bought and sold coin-operated amusement games in 10th grade, and a used car business in 12th grade through college. After law school, he worked in the wholesale diamond business and part-time for a TV production company. Later, while a lawyer at a large personal injury law firm, he worked part-time for ABC Wide World of Sports and ABC Monday Night Baseball.
Phil Franckel then started a personal injury law practice and is a former member of the Board of Directors of the NYS Trial Lawyers Association.
In his spare time, Phil Franckel became an Aux. Police Cadet in 12th grade and is the Commanding Officer of the Communications Bureau, NCPD Aux. Police Section.