5 Advantages of Radio Advertising for Personal Injury Lawyers

Radio Advertising Builds Brand Awareness for Personal Injury Lawyers

Brand awareness distinguishes your law firm from the competition, resulting in more calls from potential clients and increased ROI.

Potential clients are much more likely to call a brand they recognize and trust rather than a generic law firm.

Radio advertising for personal injury lawyers creates brand awareness in combination with direct response advertising to generate calls.

Motorcycle – “$Million Umbrella Insurance”
with 1-800-HURT-911

Motorcycle – “Safeguard Your Settlement Money”
with 1-800-HURT-911

Radio advertising for personal injury lawyers seen on car radio

How Much is Radio Advertising for Personal Injury Lawyers?

Radio advertising is inexpensive, generally about one-third the price of TV advertising.

The reduced cost of radio advertising can be used to increase your frequency (the number of times your radio ad is heard), thus increasing brand awareness.

Radio Is Cost-Effective Advertising for Personal Injury Lawyers

Radio is cost-effective. According to Adweek, a Nielsen study found that radio delivered $12 in sales for every $1 spent on advertising.

The study was requested by Westwood One, the largest radio network in the US, when they began giving advertisers an ROI guarantee in Oct 2017.

How to Use the Power of Cross-Branding to Increase ROI From Radio Advertising

Because radio advertising is inexpensive, radio is the ideal advertising media to combine with other forms of advertising media. When you combine different types of advertising media, that’s called cross-branding.

Cross-branding substantially increases brand awareness and the likelihood that potential clients will call you. When people see your brand in different types of advertising media, they recognize and trust your law firm more than when seen in only one type of advertising media.

For instance, combining radio advertising with billboard advertising for lawyers will build more brand awareness than the two alone.

Billboards are a branding tool and a significant component of cross-branding. Billboards substantially increase the effectiveness of both radio and TV advertising.

Many of our clients who find us on the Internet said they clicked on our website because they remembered seeing our advertising in a magazine. That’s why the search engine title of every page on our website includes 1-800-HURT-911 at the end of the title. That lets potential clients recognize the 1-800-HURT-911 brand instantly.

According to the article “Using radio with other media” by radiocentre.org, using radio advertising together with other advertising media significantly enhances overall campaign performance.

The report also indicates that TV advertising boosts brand awareness by 23% but increases brand awareness by 29% by adding radio advertising to the campaign.

Inexpensive Cost of Professionally Produced Radio Commercials

You can have a radio commercial professionally written and produced for just a few hundred dollars. You should always use a professional to produce your radio commercial rather than having the radio station produce it.

Pioneered by Howard Stern, on-air live mentions of your brand can be more powerful than a professionally produced radio commercial and, like cross-branding, can increase the effectiveness of professionally produced radio commercials.

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How to Use Radio for Personal Injury Advertising

Use radio advertising together with other advertising media for the increased power of cross-branding.

Because radio advertising is not visual, it’s important to use a vanity phone number for direct response advertising and to increase branding.

Using a vanity phone number is crucial for direct response advertising. Using a vanity phone number for direct response ads in radio advertising can increase calls 14 times over radio commercials using a numeric phone number.

When hearing your radio commercial, listeners need to remember your phone number. However, most people misunderstand the importance of using a vanity phone number. It’s not just so listeners remember how to call you.

It’s even more important that listeners recognize your brand. A vanity phone number is a brand attractant that compels people to call you.

Read more about branding and advertising for personal injury lawyers

Read Some of Our Other Informative Articles

Philip L. Franckel, Esq., is the author of this article.

Phil Franckel is the owner of 1-800-HURT-911® and over 1,100 domain names. He is a personal injury lawyer and a former Member of the Board of Directors of the NYS Trial Lawyers Association. He is an expert in branding, advertising, marketing, and SEO. He has been doing SEO since 1994.

Phil Franckel has written and produced TV commercials for lawyers and other industries and has been a consultant to businesses, including several using vanity phone numbers. Phil writes a blog about lawyer advertising at LawyerAdvertisingBlog.com.

Phil Franckel began a mail order business in 8th grade, bought and sold coin-operated amusement games in 10th grade, and a used car business in 12th grade through college. After law school, he worked in the wholesale diamond business and part-time for a TV production company. Later, while a lawyer at a large personal injury law firm, he worked part-time for ABC Wide World of Sports and ABC Monday Night Baseball.

Phil Franckel then started a personal injury law practice and is a former member of the Board of Directors of the NYS Trial Lawyers Association.

In his spare time, Phil Franckel became an Aux. Police Cadet in 12th grade and is the Commanding Officer of the Communications Bureau, NCPD Aux. Police Section.

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Philip L. Franckel, Esq. is a member of the Personal Injury Dream Team™; He has a 10 Avvo rating; Avvo Client's Choice with all 5-star reviews; Avvo Top Contributor; and is a former Member of the Board of Directors of the New York State Trial Lawyers Association.