Videos to Promote Your Personal Injury Law Practice

Videos are a highly effective and inexpensive way to promote and advertise your personal injury law firm, and they’re great for search engine optimization.

What Videos Should Your Law Firm Make?

  • Testimonial videos
  • Informational videos
  • Case example videos
  • FAQ videos
  • Law firm practice area introduction videos
  • Attorney bio videos
  • Law firm introduction video

Who Can Make Videos for Your Law Firm?

  • You
  • Someone in your office
  • Shoot the video yourself and outsource editing to an editor or
  • Hire an advertising agency (easiest and will produce professional quality videos)
  • Hire a production crew on Upwork or Fiverr

Tip: You can hire a production crew and editors on Upwork or Fiverr. I hired a production crew to film a client testimonial. They were inexpensive and did a great job. They also edited the video, but I thought I could do a better job with the editing, so I asked for the raw files and edited the video myself. Editing is the most difficult part. I used free professional video editing software. It took me only 30 minutes to learn how to use enough of it to edit the video and a few hours to learn more editing tricks.

Where to Promote Law Firm Videos

  • Law firm website
  • Google Business Listing
  • Landing pages
  • Email signatures
  • Email Marketing
  • YouTube
  • Social Media
  • Online communities built around your topics of expertise or niche groups

My First Video for My Personal Injury Law Firm

It’s easy to make videos. This is my first attempt to make a video. Everything you see in the video, I did myself.

My acting needs improvement, but the animations and editing are good. I bought software to make the animations in this video for my personal injury law firm.

Many popular YouTubers found their acting substantially improved after doing a few videos. Even if you look like me on a video, they’re still effective.

I created the graphic animations and edited the video. These and other graphic animations are available to you for free when you license 1-800-HURT-911®. Even if you hire an advertising agency, these graphic animations can save you thousands of dollars.

How to Make Law Firm Videos

In the Practice Tips section, you can find a list of the equipment I used and where to buy it on Amazon. I spent two weeks researching the best equipment at the best price. Altogether, the tripods, microphones, and camera gimbal cost less than $400.

I’ll tell you where to find a professional editor, or you can use the free video editing software I use. I provide a link to download it with tutorials on how to use the editing software. Following a video tutorial for beginners, I learned the basic functions of the video editing software in 30 minutes to create my first video.

Video Animations

These video animations and many others can be customized for 1-800-HURT-911® licensees for free to use in your videos with your name and website.

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Attorney Rob Plevy

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This video animation is a lower third and can be customized for your name and website

Intro Animation

Transition Animation

End Card or Intro

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Philip L. Franckel, Esq., is the author of this article.

Phil Franckel is the owner of 1-800-HURT-911® and over 1,100 domain names. He is a personal injury lawyer and a former Member of the Board of Directors of the NYS Trial Lawyers Association. He is an expert in branding, advertising, marketing, and SEO. He has been doing SEO since 1994.

Phil Franckel has written and produced TV commercials for lawyers and other industries and has been a consultant to businesses, including several using vanity phone numbers. Phil writes a blog about lawyer advertising at

Phil Franckel began a mail order business in 8th grade, bought and sold coin-operated amusement games in 10th grade, and a used car business in 12th grade through college. After law school, he worked in the wholesale diamond business and part-time for a TV production company. Later, while a lawyer at a large personal injury law firm, he worked part-time for ABC Wide World of Sports and ABC Monday Night Baseball.

Phil Franckel then started a personal injury law practice and is a former member of the Board of Directors of the NYS Trial Lawyers Association.

In his spare time, Phil Franckel became an Aux. Police Cadet in 12th grade and is the Commanding Officer of the Communications Bureau, NCPD Aux. Police Section.