Hispanic Advertising

What’s the Best Vanity Phone Number for Personal Injury Advertising to Hispanics?

1-800-HURT-911® is the best vanity phone number for the Hispanic market because almost every Spanish-speaking person knows the word HURT and because Hispanics want an American English speaking personal injury lawyer.

In a survey of Spanish speaking people from different South American countries and Puerto Rico, 100% of Spanish speaking people said they would prefer to call 1-800-HURT-911 over 1-888-Lesionado. 1-888-Lesionado is another number we have and lesionado means injured.

Reasons Hispanics Preferred 1-800-HURT-911 Over a Spanish Vanity Phone Number

  • They all learned the word HURT and how to spell it as children
  • They all know 911
  • They preferred an English speaking American lawyer

Because 100% of Spanish speaking people preferred 1-800-HURT-911 over 1-888-Lesionado, I never used 1-888-Lesionado and our personal injury law practice does not use it.

Although I did not have 1-888-444-HURT at the time of the survey, the results should be the same.

How to Advertise a Vanity Phone Number To Hispanics

1-800-HURT-911 should be advertised in a Spanish-speaking TV commercial, radio commercial, and other advertising. While the advertising is in Spanish, the vanity phone number should be displayed as 1-800-HURT-911.

Top Hispanic Markets

  1. Los Angeles
  2. New York
  3. Miami-Fort Lauderdale
  4. Houston
  5. Dallas-Fort Worth
  6. Chicago
  7. San Antonio
  8. San Francisco-Oakland-San Jose
  9. Phoenix (Prescott)
  10. Harlingen-Wslco-Brnsvl-McA

Complete list of the top Hispanic Nielsen DMAs (210 markets) – Local Television Market Estimates for Hispanic or Latino TV Homes.

Number of People in Hispanic Homes Who Speak Spanish

According to BC Media & Associates, 83% of U.S. adults in Hispanic TV households speak some level of Spanish in the home, with 52% speaking mostly or only Spanish.

To license 800-HURT-911® or 888-444-HURT

Call Phil Franckel, Esq.
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