Hispanic Advertising

What’s the Best Vanity Phone Number for Personal Injury Advertising to Hispanics?

1-800-HURT-911® is the best vanity phone number for the Hispanic market because almost every Spanish-speaking person knows the word HURT and because Hispanics want an American English-speaking personal injury lawyer.

In a survey of Spanish-speaking people from different South American countries and Puerto Rico, 100% said they would prefer to call 1-800-HURT-911 over 1-888-Lesionado. Lesionado means injured, and 1-888-Lesionado is another number we have.

Reasons Hispanics Preferred 1-800-HURT-911 Over a Spanish Vanity Phone Number

  • They all learned the word HURT and how to spell it as children
  • They all know 911
  • They preferred an English-speaking American lawyer

Because 100% of Spanish-speaking people preferred 1-800-HURT-911 over 1-888-Lesionado, I never used 1-888-Lesionado, and our personal injury law practice does not use it.

Although I did not have 1-888-444-HURT at the time of the survey, the results should be the same.

How to Advertise a Vanity Phone Number To Hispanics

1-800-HURT-911 should be advertised in Spanish-speaking TV commercials, radio commercials, and other advertising. While the advertising is in Spanish, the vanity phone number should be displayed as 1-800-HURT-911.

Top Hispanic Markets

  1. Los Angeles
  2. New York
  3. Miami-Fort Lauderdale
  4. Houston
  5. Dallas-Fort Worth
  6. Chicago
  7. San Antonio
  8. San Francisco-Oakland-San Jose
  9. Phoenix (Prescott)
  10. Harlingen-Wslco-Brnsvl-McA

The top 25 Hispanic Nielsen DMAs of 210 markets – Local Television Market Estimates for Hispanic or Latino TV Homes.

Number of People in Hispanic Homes Who Speak Spanish

According to BC Media & Associates, 83% of U.S. adults in Hispanic TV households speak some level of Spanish in the home, with 52% speaking mostly or only Spanish.

To license 800-HURT-911® or 888-444-HURT

Call Phil Franckel, Esq.
7 days / nights
>> 1-516-621-9399 Ext. 5
or send an email