What’s the Best Vanity Phone Number for Personal Injury Advertising to Hispanics?
1-800-HURT-911® is the best vanity phone number for the Hispanic market because almost every Spanish-speaking person knows the word HURT and because Hispanics want an American English-speaking personal injury lawyer.
In a survey of Spanish-speaking people from different South American countries and Puerto Rico, 100% of Spanish speaking people said they would prefer to call 1-800-HURT-911 over 1-888-Lesionado. Lesionado means injured, and 1-888-Lesionado is another number we have.
Reasons Hispanics Preferred 1-800-HURT-911 Over a Spanish Vanity Phone Number
- They all learned the word HURT and how to spell it as children
- They all know 911
- They preferred an English speaking American lawyer
Because 100% of Spanish speaking people preferred 1-800-HURT-911 over 1-888-Lesionado, I never used 1-888-Lesionado, and our personal injury law practice does not use it.
Although I did not have 1-888-444-HURT at the time of the survey, the results should be the same.
How to Advertise a Vanity Phone Number To Hispanics
1-800-HURT-911 should be advertised in Spanish-speaking TV commercials, radio commercials, and other advertising. While the advertising is in Spanish, the vanity phone number should be displayed as 1-800-HURT-911.
Top Hispanic Markets
- Los Angeles
- New York
- Miami-Fort Lauderdale
- Houston
- Dallas-Fort Worth
- Chicago
- San Antonio
- San Francisco-Oakland-San Jose
- Phoenix (Prescott)
- Harlingen-Wslco-Brnsvl-McA
Complete list of the top Hispanic Nielsen DMAs (210 markets) – Local Television Market Estimates for Hispanic or Latino TV Homes.
Number of People in Hispanic Homes Who Speak Spanish
According to BC Media & Associates, 83% of U.S. adults in Hispanic TV households speak some level of Spanish in the home, with 52% speaking mostly or only Spanish.
To license 800-HURT-911® or 888-444-HURT
Call Phil Franckel, Esq.
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