- 1 How Do People Injured in Accidents Find Lawyers?
- 2 What Is the Cost of Not Retaining Personal Injury Clients Fast Enough?
- 3 How Much Does It Cost to Retain a Personal Injury Claim?
- 4 Identifying the Problem
- 5 How to Retain Accident Clients Immediately and without Spending Any Time
- 6 How Do You Ask a Potential Accident Client to Retain Your Legal Services by Email?
- 7 How to Stop Losing Advertising Calls & Retain More Clients
How Do People Injured in Accidents Find Lawyers?
People injured in accidents come to us from one of the following four ways:
With the exception of referrals, potential injury clients have no loyalty and will often retain the first accident lawyer who responds. Even accident clients who have been referred to an injury lawyer should be retained immediately.
What Is the Cost of Not Retaining Personal Injury Clients Fast Enough?
If you miss just one small accident case worth only $25,000, that can cost you a legal fee of $8,333 or more depending upon your state.
It has been estimated that personal injury attorneys miss 27% of calls. Even more potential accident clients are lost when they are not signed up fast enough.
If your law firm intake is 100 new cases annually you probably don’t even realize that you may have been able to sign up as many as 140 new cases instead of 100. That could cost you $333,320 annually if all of them are worth only $25,000.
But if you miss retaining just one accident case with an injury worth $1 million, you just lost $333,333 or more!
How Much Does It Cost to Retain a Personal Injury Claim?
We used to spend an average of 3-4 hours signing up accident clients including travel time and time meeting with the client. Figuring 10 hours of work to settle a case for an average of $33,333, That means your time is worth $3,333 per hour and it will cost you $10,000-$13,333 just to sign up an accident case. We earn an average hourly rate of 2-3 times that.
If you send a paralegal or investigator to sign up potential new accident clients instead of sending a lawyer, your cost will be less but still expensive and is diverting valuable employee time away from working on cases.
Identifying the Problem
Some law firms insist on sending a lawyer to meet with potential new injury clients while some law firms will send an attorney or paralegal, depending on who is available.
We have a partnership with a law firm that employs 50 people including 12 attorneys. They try to set up an appointment with potential injury clients and often meet with them as far as a week later. When potential new clients can’t or don’t want to come to the office, they send an attorney to meet with the potential injury client. Occasionally, their attorneys travel as much as 2-3 hours each way.
The problem is that the law firm loses some clients who sign up with other lawyers during the days or a week before meeting with them and it costs a fortune on employee time and lost productivity to meet with potential new accident clients who won’t come to the office.
We get calls from potential personal injury clients all day, night and on weekends. When someone is injured in an accident, we want to retain the client immediately, not tomorrow, not even hours later. And we don’t want to spend a lot of time doing it.
Unlike our partners, we sign up accident clients within minutes to hours but we only spend 10 minutes after hanging up the phone!
The two problems this article will solve are:
- How do you retain a client minutes after speaking with the caller before another lawyer gets the case?
- How do you save the time and cost of meeting with potential accident clients?
How to Retain Accident Clients Immediately and without Spending Any Time
Use an e-sign service. We use Adobe Sign formally EchoSign. The two most popular esign services are:
Adobe includes our logo in the emails sent to injured callers. This image shows the email Adobe Sign sends to the caller. You can see our logo in the upper left-hand corner of the email and you can see, circled in red, that this email was sent on a Saturday at 11:15 AM
This image shows the email returned to us by Adobe Sign with the accident retainer agreement signed. Circled in red you can see that the retainer agreement was signed on Saturday at 11:22 AM, seven minutes after it was sent.
How Do You Ask a Potential Accident Client to Retain Your Legal Services by Email?
At some point during the call, the caller usually will ask what the next step is. If they don’t ask, we simply say that we would like to represent them. We say to the caller, “we can come to you or if you prefer, We can email you a retainer agreement which you can sign on your phone or computer and we can be working on your case in 15 minutes.” 98% of the time, callers go for the email option.
We get so many more cases than we can handle so we formed a partnership with a large law firm with 50 employees. They still sign up injured accident clients the old way! They insist on meeting every new potential client.
If you want to meet every new client, sign them up by email and meet them later. We found that new clients don’t feel like they have to meet us if they can easily reach us on the phone. That’s why we always take calls from clients and never put them off.
How to Stop Losing Advertising Calls & Retain More Clients
Now that you know how to retain new accident and injury clients within minutes, find out why you are losing clients you never knew you could’ve had but lost because you didn’t know they called.
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