Events engender goodwill and promote branding. Events are also a great way to get people to download your personal injury app, get 1-800-HURT-911 on their phone, and collect names for greeting card marketing and email campaigns.
Some events, like motorcycle events and community events (see below), are very inexpensive. We built a highly successful personal injury practice using motorcycle and community events.
1-800-HURT-911 TV Viewing Party for Mayweather vs Pacquiao
High School Football
1-800-HURT-911 Lawyers at a Football Game on local TV & Youtube
She saved 1-800-HURT-911 on her phone and answered a trivia question to win a $50 AmEx card at Friday Night Lights football.
And she won!
HURT-911 Trivia Question at the game
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1-800-HURT-911 advertised on the Jumbo-Tron at a Baseball Game – 100 tickets were given out to low-income families
1-800-HURT-911 at the races
We do a lot of lawyer advertising for motorcycle accidents. This was our table at a Law Enforcement Motorcycle Club BBQ party where we gave out beer steins branded with the club logo and 1-800-HURT-911. The table looks even better in our new matching tent.
I was able to see 1-800-HURT-911 from 300 hundred yards away!
At a motorcycle event with 600 bikers, this biker took 2 bags of giveaways and 2 lawn signs!
We give out 1-800-HURT-911® T-shirts in front of our office store (we set up a table on the sidewalk). At the annual street fair, we set up a tent. Many people put our shirts on at our tent and wear them at the street fair. It’s great to see people wearing 1-800-HURT-911® T-shirts all over the street!
Free Gas Giveaway Event — Another Great Lawyer Branding Idea!
A great lawyer branding idea while creating goodwill is giving out free gas cards together with a radio station at a gas station where you advertise on mini-billboards. Read more about lawyer branding ideas with 1-800-HURT-911® on gas pump billboards.
Make Your Event Super Popular By Winning a Car, Motorcycle, or Anything Else!
There are many types of sporting contests, limited only by your imagination, you can have at your event where a contestant can win a car or even $1 million.
This type of prize really draws people into your event. The best part is that when someone wins, you don’t have to pay anything. That’s because you purchase winners insurance for only a few hundred dollars.
Take a look at some of the sporting event contests you can advertise to get more people to attend your event.
This contestant just won an $18,000 Ford vehicle by kicking a field goal
Philip L. Franckel, Esq., is the author of this article.
Phil Franckel is the owner of 1-800-HURT-911® and over 1,100 domain names. He is a personal injury lawyer and a former Member of the Board of Directors of the NYS Trial Lawyers Association. He is an expert in branding, advertising, marketing, and SEO. He has been doing SEO since 1994.
Phil Franckel has written and produced TV commercials for lawyers and other industries and has been a consultant to businesses, including several using vanity phone numbers. Phil writes a blog about lawyer advertising at LawyerAdvertisingBlog.com.
Phil Franckel began a mail order business in 8th grade, bought and sold coin-operated amusement games in 10th grade, and a used car business in 12th grade through college. After law school, he worked in the wholesale diamond business and part-time for a TV production company. Later, while a lawyer at a large personal injury law firm, he worked part-time for ABC Wide World of Sports and ABC Monday Night Baseball.
Phil Franckel then started a personal injury law practice and is a former member of the Board of Directors of the NYS Trial Lawyers Association.
In his spare time, Phil Franckel became an Aux. Police Cadet in 12th grade and is the Commanding Officer of the Communications Bureau, NCPD Aux. Police Section.