- 1 Increase Lawyer Advertising Results From TV with 1-800-HURT-911
- 1.1 Jerry Springer
- 1.2 Steve Wilcos (former Jerry Springer bodyguard)
- 1.3 Motorcycle Accident Commercials
- 1.4 5 Second Spot
- 1.5 Modern Commercials
- 1.6 Deny/Delay 30 sec
- 1.7 More Money
- 1.8 Deny/Delay 15 sec
- 1.9 Car Accidents, Motorcycle Accidents & Construction Accidents
- 1.10 Branding HURT911® with Teenagers and Parents at the Game
- 2 How to increase the effectiveness of your TV advertising
- 3 Handling Calls from TV
Increase Lawyer Advertising Results From TV with 1-800-HURT-911
“Attorney television advertising grew six times faster from 2008 to 2014 compared to all other ad spending, according to a 2015 Trial Lawyer Marketing report prepared for the U.S. Chamber Institute for Legal Reform.” and over $1 Billion was spent on legal advertising and marketing in the US in 2016. See Network Affiliates Inc.
With this amount of competition for seconds of TV time, you need a way for your TV commercials to get noticed. 1-800-HURT-911 provides the instant branding you need to get noticed.
6-second ads on TV capture 8-11% more attention per second than longer ads. 1-800-HURT-911 transmits your message in one second.
These commercials have proven to result in a substantial number of calls for lawyers advertising on TV.
With Jerry Springer, Steve Wilcos and 1-800-HURT-911 you’ll need operators answering the phones and staff to handle the cases.
Steve Wilcos (former Jerry Springer bodyguard)
Motorcycle Accident Commercials
5 Second Spot
Deny/Delay 30 sec
Deny/Delay 15 sec
Car Accidents, Motorcycle Accidents & Construction Accidents
Branding HURT911® with Teenagers and Parents at the Game
1-800-HURT-911 interview at Friday Night Lights Football on cable TV
See more HURT911 events
HURT-911 Trivia Question at the televised game
HURT 911 Friday Night Lights
How to increase the effectiveness of your TV advertising
Large law firms know that the best way to increase the effectiveness of TV advertising is to advertise on billboards. TV advertising is a direct response media which lacks branding ability. Advertising agencies frequently try to increase the number of TV commercials to increase branding and make the TV advertising campaign more effective.
Billboards are a branding tool which by themselves are usually not useful for lawyers who need direct response advertising. But billboards provide a substantial branding punch which will provide a noticeable increase in ROI for your TV advertising.
Billboards are expensive but you can get free billboards.
Find out how TV advertising improves the performance of Google Ads for personal injury lawyers. The article also shows how TV advertising improves your website rank in organic search results in search engines.
Handling Calls from TV
When you’re advertising on TV, it’s easy to lose track of your call intake. Because personal injury cases are so valuable, you always need to stay on top of your call intake. With TV advertising, the last thing you want to do is waste money.
The two items that require your attention before you advertise on TV are what you will do with incoming calls and how you will retain new clients.
It has been reported that up to 27% of incoming calls are lost. At a conservative average case value of $50,000, that amounts to lost legal fees (assuming a 1/3 legal fee) of approximately $90,000 for every 100 calls! Find out how to avoid losing calls from TV advertising.
You will get too many calls to meet with every potential client. Find out how you can sign up personal injury clients immediately after hanging up with only 10 minutes of your employee’s time.
Call Phil Franckel for the best advice in advertising for personal injury lawyers.