TV Commercials for Personal Injury Lawyers

TV Commercials for Accident Lawyers Gets More Clients With 1-800-HURT-911®

1-800-HURT-911® gives personal injury lawyer commercials on TV a substantially higher ROI over competing lawyers. When television advertising for lawyers keeps growing every year and competition increases, your law firm needs an advantage.

TV Advertising for Lawyers Keeps Growing

Network Affiliates states, “[TV advertising for accident lawyers] remains the single most powerful tool you have for growing your [law] firm.”

The lawyer advertising agency giant Network Affiliates states that according to the 2015 Trial Lawyer Marketing report prepared for the U.S. Chamber Institute for Legal Reform, “Lawyer television advertising grew six times faster than all other industries’ ad spending between 2008 and 2014.” “The report also projected attorney TV ad spending would either hold steady or continue to grow despite any political or economic trends.”

CNN reports as of November 2022, “Spending on legal service ads on television hit $1.2 billion through November, according to data from Kantar.”

Personal injury advertising keeps increasing every year as this segment (aired 02-13-2022) on CBS Good Morning about Personal Injury Lawyer TV Commercials shows.

CBS Correspondent Conor Knighton reports on the rise of personal injury lawyer commercials on TV.

With this amount of competition among personal injury lawyers for seconds of TV time, you need a way for your TV commercials to get noticed. 1-800-HURT-911® provides the instant branding you need to get noticed.

6-second ads on TV capture 8-11% more attention per second than longer ads. 1-800-HURT-911 transmits your message in one second.

Jerry Springer and Steve Wilkos TV Commercials for Personal Injury Lawyers

These personal injury TV commercials have proven to result in a substantial number of calls for lawyers advertising on TV.

With Jerry Springer, Steve Wilkos, and 1-800-HURT-911, you’ll need operators answering the phones and staff to handle the cases.

Jerry Springer TV Commercials

Steve Wilkos TV Commercials

(Steve Wilkos is a former bodyguard for Jerry Springer)

Motorcycle Lawyer Commercials

Modern Personal Injury Lawyer TV Commercials

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Attorney Rob Plevy

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Original 1-800-HURT-911 TV Commercials For Personal Injury Advertising

These were the first 1-800-HURT-911® TV commercials I made for personal injury lawyers. These TV commercials produced an outstanding ROI, and many callers said they called because they liked the commercials.

There are several brilliant parts to 1-800-HURT-911® TV commercials, but the best part is the siren at the beginning of the commercials. People usually miss the first two seconds of a TV commercial. The siren and flashing lights got their attention, so they didn’t miss the message, and it makes sense with 1-800-HURT-911®.

The siren and flashing lights worked so well that two large competitors, Lawyers Group and Injury Helpline, added a siren and flashing lights at the beginning of their TV commercials but removed it a few months later, likely because it didn’t fit their commercials and looked foolish.

Deny/Delay 30 sec

More Money

Deny/Delay 15 sec

Car Accidents, Motorcycle Accidents & Construction Accidents

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Branding HURT911® with Video

Branding 1-800-HURT-911® with Teenagers and Parents at the Game

1-800-HURT-911 interview at Friday Night Lights Football on cable TV
See more HURT911 events
HURT911 Interview at Friday Night Lights compliments the TV commercials for personal injury lawyers

HURT-911 Trivia Question at the televised game

HURT 911 Friday Night Lights

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Really Bad Personal Injury Attorney Commercials on TV

A really bad lawyer TV commercial that produced no calls was made by a 1-800-HURT-911® licensee. The lawyer’s TV commercial created three competing brands, which confuses and loses viewers. It branded a complicated acronym that had nothing to do with 1-800-HURT-911® or accidents and branded the lawyer’s wife’s name, repeating her name multiple times.

Here are some more really bad personal injury lawyer commercials on TV

4 Secret Advantages of How Lawyers Compete on TV

The most effective way to compete against lawyers on TV is with more money. Everyone knows that, but when you have more money to spend on TV commercials, you get three advantages you may not know.


Advertising agencies will push you to spend more money on TV commercials to increase frequency. Lawyers have told me they think advertising agencies are trying to make more money when they say you need more TV commercials.

But while an advertising agency will make more money, that’s not why they want you to spend more.

What is frequency? It is the number of times a viewer will likely see your TV commercial.

Increasing frequency increases branding, which makes your TV commercials more effective. That’s why advertising agencies want you to run more commercials. They don’t want to start with a new client only to have you quit when it’s not working.

When you don’t have enough money, advertising agencies will often recommend that you run your TV commercials 2 weeks per month so you get more visibility and better branding.

Bonus Spots

Not usually known to law firms that don’t have a TV advertising campaign is that if you spend enough money to be one of the larger advertisers, you will get bonus spots.

Bonus spots are free TV commercials. That’s right, you don’t have to pay for them! TV stations always have unsold air time, usually in the middle of the night and on weekends.

Since the stations can’t run 30 seconds of static on the screen, they will air a TV commercial for free in the unsold spot.

Who do you think TV stations give bonus spots to? Obviously, their bigger customers. That’s a significant incentive to spend more money.

Bonus spots work well for personal injury lawyers. I frequently received bonus spots on Cops. It worked so well that I called my agency and asked them to buy more spots on Cops. I changed my mind when I found the cost was four times more than I paid during the day. It would have been cheaper to increase my budget and get more bonus spots.

Locked in Rates

If you have enough money to run your TV campaign for a year, you should lock in your rate.

Personal injury lawyers buy remnant time. Remnant time is like buying a stand-by seat from an airline. Remnant time is much cheaper, but your commercials are not guaranteed to be aired. Of course, if it’s not aired, you’re not charged. Read more about buying TV time.

There are many times when you can experience a rate increase or find your commercials bumped off the air because of a sudden demand for air time by other advertisers, such as elections or if a large corporation is running a big campaign for a new product or service.

The other type of air time is non-preemptible. It’s guaranteed to be aired but much more expensive. Large corporations buy non-preemptible time because they want their commercials guaranteed to run, and because they buy so much time, they wouldn’t be able to buy enough remnant time.


Some lawyers are lucky to have a vanity phone number. A vanity phone number creates instantaneous branding (branding on the first impression). That provides the ability to be successful with less frequency and less cost.

If your law firm owns a vanity phone number, you need to brand it in your TV commercials and on your website. If your law firm doesn’t own a vanity phone number, you should license 1-800-HURT-911®.

How to Increase the Effectiveness of Your TV Advertising

Large law firms know that the best way to increase the effectiveness of TV advertising is to advertise on billboards. TV advertising is a direct response media that lacks branding ability. Advertising agencies frequently try to increase the number of TV commercials to increase branding and make a TV advertising campaign more effective.

Billboards are a branding tool that, by themselves, is usually not useful for lawyers who need direct response advertising. But billboards provide a substantial branding punch which will provide a noticeable increase in ROI for your TV advertising.

Billboards are expensive, but you can get free billboards.

Find out how TV advertising improves the performance of Google Ads for personal injury lawyers. The article also shows how TV advertising improves your website’s rank in organic search results in search engines.

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Handling Calls from TV

When personal injury lawyers advertise with TV commercials, it’s easy to lose track of your call intake. Because personal injury cases are so valuable, you always need to stay on top of your call intake. With TV advertising, the last thing you want to do is waste money.

The two items that require your attention before you advertise on TV are what you will do with incoming calls and how you will retain new clients.

It has been reported that up to 27% of incoming calls from TV commercials for personal injury lawyers are lost. At a conservative average case value of $50,000, that amounts to lost legal fees (assuming a 1/3 legal fee) of approximately $90,000 for every 100 calls! Find out how to avoid losing calls from your advertising with TV commercials for personal injury lawyers.

You will get too many calls to meet with every potential client. Find out how you can sign up personal injury clients immediately after hanging up with only 10 minutes of your employee’s time.

When a Lawer Doesn’t Have Enough Money to Advertise on TV

When a lawyer doesn’t have enough money in the budget to advertise on TV, the best place to start advertising is Google Ads. See the many reasons why Google Ads benefits lawyers competing with a small advertising budget.

Keep in mind that the increased ROI when using 1-800-HURT-911® in TV commercials lets lawyers with smaller advertising budgets compete against lawyers with large advertising budgets.

Call Phil Franckel for the best advice in advertising for personal injury lawyers.

Philip L. Franckel, Esq., is the author of this article.

Phil Franckel is the owner of 1-800-HURT-911® and over 1,100 domain names. He is a personal injury lawyer and a former Member of the Board of Directors of the NYS Trial Lawyers Association. He is an expert in branding, advertising, marketing, and SEO. He has been doing SEO since 1994.

Phil Franckel has written and produced TV commercials for lawyers and other industries and has been a consultant to businesses, including several using vanity phone numbers. Phil writes a blog about lawyer advertising at

Phil Franckel began a mail order business in 8th grade, bought and sold coin-operated amusement games in 10th grade, and a used car business in 12th grade through college. After law school, he worked in the wholesale diamond business and part-time for a TV production company. Later, while a lawyer at a large personal injury law firm, he worked part-time for ABC Wide World of Sports and ABC Monday Night Baseball.

Phil Franckel then started a personal injury law practice and is a former member of the Board of Directors of the NYS Trial Lawyers Association.

In his spare time, Phil Franckel became an Aux. Police Cadet in 12th grade and is the Commanding Officer of the Communications Bureau, NCPD Aux. Police Section.

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