TV Commercials for Personal Injury Lawyers Get More Clients With 1-800-HURT-911®
The number of Personal injury TV commercials advertised on TV “grew six times faster from 2008 to 2014 compared to all other ad spendings, according to a 2015 Trial Lawyer Marketing report prepared for the U.S. Chamber Institute for Legal Reform.” and over $1 Billion was spent on legal advertising and marketing in the US in 2016. See Network Affiliates Inc.
Personal injury advertising keeps increasing every year as this segment (aired 02-13-2022) on CBS Good Morning about Personal Injury Lawyer TV Commercials shows.
CBS Correspondent Conor Knighton reports on the rise of personal injury lawyer TV commercials.
With this amount of competition among personal injury lawyers for seconds of TV time, you need a way for your TV commercials to get noticed. 1-800-HURT-911® provides the instant branding you need to get noticed.
6-second ads on TV capture 8-11% more attention per second than longer ads. 1-800-HURT-911 transmits your message in one second.
Jerry Springer and Steve Wilkos TV Commercials For Personal Injury Lawyers
These personal injury TV commercials have proven to result in a substantial number of calls for lawyers advertising on TV.
With Jerry Springer, Steve Wilkos, and 1-800-HURT-911, you’ll need operators answering the phones and staff to handle the cases.
Jerry Springer TV Commercials
Steve Wilkos TV Commercials
(Steve Wilkos is a former Jerry Springer bodyguard)
Motorcycle Accident Commercials
Modern Personal Injury TV Commercials
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Original 1-800-HURT-911 TV Commercials For Personal Injury Advertising
Deny/Delay 30 sec
Deny/Delay 15 sec
Car Accidents, Motorcycle Accidents & Construction Accidents
Branding HURT911® with Video
Branding 1-800-HURT-911® with Teenagers and Parents at the Game
1-800-HURT-911 interview at Friday Night Lights Football on cable TV
See more HURT911 events
HURT-911 Trivia Question at the televised game
HURT 911 Friday Night Lights
Really Bad Lawyer TV Commercials
A really bad lawyer TV commercial that produced no calls was made by a 1-800-HURT-911® licensee. The lawyer’s TV commercial created three competing brands, which confuses and loses viewers. It branded a complicated acronym that had nothing to do with 1-800-HURT-911® or accidents and branded the lawyer’s wife’s name, repeating her name multiple times.
In the meantime, here are some more really bad lawyer TV commercials
4 Secret Advantages of How Lawyers Compete on TV
The most effective way to compete against lawyers on TV is with more money. Everyone knows that but when you have more money to spend on TV commercials, you get three advantages you may not know.
Advertising agencies will push you to spend more money on TV commercials to increase frequency. Lawyers have told me they think advertising agencies are trying to make more money when they say you need more TV commercials.
But while an advertising agency will make more money, that’s not why they want you to spend more.
What is frequency? It is the number of times a viewer will likely see your TV commercial.
Increasing frequency increases branding which makes your TV commercials more effective. That’s why advertising agencies want you to run more commercials. They don’t want to start with a new client only to have you quit when it’s not working.
When you don’t have enough money, advertising agencies will often recommend that you run your TV commercials 2 weeks per month so you get more visibility and better branding.
Not usually known to law firms that don’t have a TV advertising campaign is that if you spend enough money to be one of the larger advertisers, you will get bonus spots.
Bonus spots are free TV commercials. That’s right, you don’t have to pay for them! TV stations always have unsold air time, usually in the middle of the night and on weekends.
Since the stations can’t run 30 seconds of static on the screen, they will air a TV commercial for free in the unsold spot.
Who do you think TV stations give bonus spots to? Obviously, their bigger customers. That’s a significant incentive to spend more money.
Bonus spots work well for personal injury lawyers. I frequently received bonus spots on Cops. It worked so well that I called my agency and asked them to buy more spots on Cops. I changed my mind when I found the cost was four times more than I paid during the day. It would have been cheaper to increase my budget and get more bonus spots.
Locked in Rates
If you have enough money to run your TV campaign for a year, you should lock in your rate.
Personal injury lawyers buy remnant time. Remnant time is like buying a stand-by seat from an airline. Remnant time is much cheaper but your commercials are not guaranteed to be aired. Of course, if it’s not aired, you’re not charged. Read more about buying TV time.
There are many times when you can experience a rate increase or find your commercials bumped off the air because of a sudden demand for air time by other advertisers, such as elections or if a large corporation is running a big campaign for a new product or service.
The other type of air time is non-preemptible. It’s guaranteed to be aired but much more expensive. Large corporations buy non-preemptible time because they want their commercials guaranteed to run and because they buy so much time, they wouldn’t be able to buy enough remnant time.
Some lawyers are lucky to have a vanity phone number. A vanity phone number creates instantaneous branding (branding on the first impression). That provides the ability to be successful with less frequency and less cost.
If your law firm owns a vanity phone number, you need to brand it in your TV commercials and on your website. If your law firm doesn’t own a vanity phone number, you should license 1-800-HURT-911®.
How to Increase the Effectiveness of Your TV Advertising
Large law firms know that the best way to increase the effectiveness of TV advertising is to advertise on billboards. TV advertising is a direct response media that lacks branding ability. Advertising agencies frequently try to increase the number of TV commercials to increase branding and make a TV advertising campaign more effective.
Billboards are a branding tool that, by themselves, is usually not useful for lawyers who need direct response advertising. But billboards provide a substantial branding punch which will provide a noticeable increase in ROI for your TV advertising.
Billboards are expensive, but you can get free billboards.
Find out how TV advertising improves the performance of Google Ads for personal injury lawyers. The article also shows how TV advertising improves your website’s rank in organic search results in search engines.
Handling Calls from TV
When personal injury lawyers advertise with TV commercials, it’s easy to lose track of your call intake. Because personal injury cases are so valuable, you always need to stay on top of your call intake. With TV advertising, the last thing you want to do is waste money.
The two items that require your attention before you advertise on TV are what you will do with incoming calls and how you will retain new clients.
It has been reported that up to 27% of incoming calls from TV commercials for personal injury lawyers are lost. At a conservative average case value of $50,000, that amounts to lost legal fees (assuming a 1/3 legal fee) of approximately $90,000 for every 100 calls! Find out how to avoid losing calls from your advertising with TV commercials for personal injury lawyers.
You will get too many calls to meet with every potential client. Find out how you can sign up personal injury clients immediately after hanging up with only 10 minutes of your employee’s time.
Call Phil Franckel for the best advice in advertising for personal injury lawyers.
Philip L. Franckel, Esq., is the author of this article.
Phil Franckel is the owner of 1-800-HURT-911® and over 1,100 domain names. He is a personal injury lawyer and a former Member of the Board of Directors of the NYS Trial Lawyers Association. He is an expert in branding, advertising, marketing, and SEO. He has been doing SEO since 1994. Phil Franckel has written and produced TV commercials for lawyers and other industries and has been a consultant to businesses including several using vanity phone numbers. Phil writes a blog about lawyer advertising at LawyerAdvertisingBlog.com. Phil Franckel began his first business in 8th grade, owned businesses in various different industries, and worked freelance for a TV production company, ABC Wide World of Sports, and ABC Monday Night Baseball. In his spare time, Phil Franckel is the Commanding Officer of the Communications Bureau of the NCPD Aux. Police Section.