When is advertising with 1-800-HURT-911 not for your law firm?
- If you’re thinking about trying it out for a few months or even a year
- If you’re not committed to long-term advertising
- If you don’t have sufficient money to pay for continued advertising and office overhead with an increased caseload while waiting for personal injury cases to settle
If you have an advertising budget of less than $5,000/month, consider 888-444-HURT which is available at a substantially reduced rate.
If you’re thinking about trying it out for a few months, you’re wasting your time and money. You should not expect worthwhile results in a few months from any advertising campaign. If you drop out after a year, many future, current, and former clients will continue to call you at 1-800-HURT-911.
If you’re committed but your budget is running on fumes, you will eventually run out of money and fail.
A lawyer who started with three people and grew to over 40 after five years with 1-800-HURT-911 was looking to save the monthly license fee. They canceled when they got their own phone number which has the word HURT and 3 other numbers but it can’t compete with 1-800-HURT-911. Within two months, another law firm took over the same territory and started advertising 1-800-HURT-911 with a multi-million dollar budget. If you decide to get started, don’t stop.
What can you do if 1-800-HURT-911 is not for you?
Consider getting started with marketing and/or Internet advertising.
Marketing is extremely effective and inexpensive but can involve a lot of your time. Take a look at our extremely effective marketing campaign for motorcycle accidents to get an idea of what you can do to get the kind of cases you’re interested in. You can pick any kind of niche from a type of case to particular clients such as clients with a particular political, religious or country background.
THERE IS ONE MARKETING CAMPAIGN that is the least expensive, least time-consuming and one of the most effective. It’s is a direct mail campaign operated automatically just like an email campaign using holiday cards and birthday cards to substantially increase referrals and it costs only $0.62 per card plus first-class postage. We provide customized 1-800-HURT-911 greeting cards but you can use this campaign without 1-800-HURT-911 by using any of the over 2,000 stock greeting cards or by making your own custom greeting card. I’ll even help you get started even if you don’t want to use 1-800-HURT-911.
Internet advertising is very tricky and should be done by a Google Ad campaign management company, otherwise, you can blow through thousands of dollars in a short time without any positive results.
My own law firm is advertising with Google Ads which is extremely effective. Testing Google Ad titles using 1-800-HURT-911® vs. Franckel & Plevy resulted in a striking advantage in favor of using 1-800-HURT-911® in the Google Ad title vs. our law firm name, BUT advertising with our law firm name and without 1-800-HURT-911® in the Google Ad title was also very successful.
The chart below shows projected earnings with a $25,000 per month budget but our test had a monthly budget of only $5,000 per month. As you can see it’s worth licensing 1-800-HURT-911® just for Google advertising but you can be very successful without it.
Using 1-800-HURT-911® in the Google Ad title with a monthly budget of $5,000 should result in additional legal fees of $33,316 per month.
888-444-HURT is available at a substantially reduced rate and will likely also improve the performance of Google Ads.