Personal injury lawyers love Google Ads and use toll-free tracking numbers for analytics. You may have several tracking numbers in your ads, on landing pages, and even on your website. But one or more of your call tracking numbers may receive a lot of spam calls and calls from people who dialed the wrong number.
Spam calls and calls from people who dialed the wrong number are costly and create analytical problems. These calls tie up call center operators or your staff and could result in your missing a call from a valuable personal injury case.
Tip: Use only non-toll-free tracking numbers with Google Ads. If you’re getting more than the occasional wrong number to your tracking number, ask your Google Ads campaign manager to change the tracking number. Never use a tracking number with 800 or 888.
A lawyer advertising with our personal injury vanity phone number 1-800-HURT-911® complained that his call center was getting many calls unrelated to accidents and that the callers were dialing an 800 number that was not 1-800-HURT-911. The calls were tying up his call center and causing problems with analytics.
I discovered the 800 number people were calling was a toll free tracking phone number belonging to a call analytics company. I then found that the number was a tracking number used by the Google ad campaign management company the lawyer was using.
What was happening? The unwanted calls which had nothing to do with personal injury or accidents were misdials to the 800 tracking number. People saw a toll-free phone number somewhere with another toll-free exchange such as 888-XXX-XXXX and dialed 800 by mistake.
Why were there misdials? The problem is that 800 is basically a brand in itself. People see a phone number such as 888-XXX-XXXX or 866-XXX-XXXX and they instinctively dial 800-XXX-XXXX.
The solution to stop unwanted calls to a tracking number is to use a non-toll-free tracking number or a toll-free exchange that’s not 800, preferably 844 or 855.
If you’re using a non-toll-free tracking number and still receive wrong numbers, just ask your Google Ads campaign manager or the company providing the call tracking number to change the tracking number.
When we started using several tracking numbers, one of them received a lot of wrong numbers and spam calls. We simply changed the tracking number.
Sometimes, you may use a tracking number for a long time without a problem and suddenly start receiving wrong numbers or spam calls. Again, just change the tracking number and the problem will go away.