Personal injury lawyers love Google Ads and often use toll-free tracking numbers for analytics. You may have several tracking numbers in your ads, on landing pages, and even on your website. But one or more of your call tracking numbers may receive a lot of spam calls and calls from people who dialed the wrong number.
Will Google Charge Me For Wrong Numbers And Spam Calls On My Google Ads?
You will NOT be charged by Google when someone calls your tracking number directly because the call never went through Google Ads.
Google will not charge you unless someone clicks on your Google Ad or Google Call Button. Wrong numbers and spam calls are dialed directly to your tracking number and not your Google Ads.
Spam Calls And Calls From People Who Dialed The Wrong Number Are Costly
These calls tie up call center operators or your staff and result in missed calls from valuable personal injury clients. They also create analytical problems.
How to Reduce Wrong Numbers and Spam Calls to Your Tracking Numbers
Use only non-toll-free tracking numbers with Google Ads. If you’re getting too many spam calls, ask your Google Ads campaign manager to change the tracking number. Never use a tracking number with 800 or 888.
A lawyer advertising with our personal injury vanity phone number 1-800-HURT-911® complained that his call center was getting many calls unrelated to accidents and that the callers were dialing an 800 number that was not 1-800-HURT-911. The calls were tying up his call center and causing problems with analytics.
These people called 800 toll-free tracking number used by the Google Ads campaign management company the lawyer was using.
What was happening? The unwanted calls which had nothing to do with personal injury or accidents were “misdials” (caller called the wrong number) to the 800 tracking number. People saw a toll-free phone number somewhere with another toll-free exchange such as 888-XXX-XXXX and dialed 800 by mistake.
Why were there misdials? 800 is basically a brand in itself. People see a phone number such as 888-XXX-XXXX or 866-XXX-XXXX and they instinctively dial 800-XXX-XXXX.
The solution to stop unwanted calls to a tracking number is to use a non-toll-free tracking number or a toll-free exchange that’s not 800 or 888.
What If I Don’t Use a Toll-Free Tracking Number and Still Get Spam Calls?
If you’re using a non-toll-free tracking number and still receive wrong numbers, just ask your Google Ads campaign manager or the company providing the call tracking number to change the tracking number.
When we started using tracking numbers, one of them received a lot of wrong numbers (misdials) and spam calls just like I do on my home and cell phones. We simply changed the tracking number. Unfortunately, I can’t change my home and cell phone numbers.
You may use a tracking number for a long time without problems and suddenly start receiving wrong numbers or spam calls. Again, just change the tracking number and the problem will go away.