Lawyers have a choice of many types of website trust badges and awards for law firm websites.
Some trust badges and awards are free, but most require a one-time or annual fee. There are obvious trust badges and awards which are related to law, but there are some that can be displayed on a law firm’s website that are unrelated to law.
Displaying website badges and awards related to law obviously creates credibility and ability, but why would you want to display website trust badges and awards which are unrelated to law? Because they create credibility and trust and thereby increase conversion and ROI.
What is a conversion? A conversion occurs when a website visitor performs a desired action, such as calling you or submitting their information.
Businesses have reported that conversions increased after displaying only a secure SSL seal.
The Comodo secure SSL seal is displayed on PersonalInjuryAdvertising.com in the left column and in the footer of our law firm website NewYorkMotorcycleAccidentLawyer.com.
Displaying the American Express logo will also increase conversions. While personal injury lawyers don’t take credit cards, lawyers who accept credit cards can display credit card logos.
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By displaying a self-made money-back guarantee and an app store button, Understand Quran increased sales by 32.57%! Personal injury lawyers and other attorneys can easily create a fee guarantee seal.
An article at Law Technology Today says potential clients look for indications of trust when choosing a lawyer and that badges are a way to offer that trust to potential clients.
markmywordsmedia.com says that quality, well-placed trust elements will provide proof that you’re an actual lawyer. I don’t think that’s a problem with a well-designed website but potential clients usually want a lawyer who specializes in their problem.
The Verified Personal Injury Lawyer seal shows potential injury clients that your law firm is what they are looking for.
Some non-legal trust badges and awards you can display on your law firm’s website:
- SSL
- TRUSTe Privacy certification seal
- Self-made fee guarantee seal
- Better Business Bureau
- Sponsorship of associations and charities
- Website design award
These are a few of the many legal trust badges and awards you can display on your law firm website:
- Avvo has several website badges, and I display four of them on our law firm’s websites. I also pay monthly for a Pro designation and to remove competitor ads.
- Million Dollar Trial Lawyers™ has 4 awards and a verification.
- Ethical Lawyers of America – This seal showing certification of adherence to their terms of ethics is FREE.
- We even display the logos of our legal research Westlaw and our personal injury case management software SmartAdvocate.
- Bar associations.
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Philip L. Franckel, Esq., is the author of this article.
Phil Franckel is the owner of 1-800-HURT-911® and over 1,100 domain names. He is a personal injury lawyer and a former Member of the Board of Directors of the NYS Trial Lawyers Association. He is an expert on branding, advertising, marketing, and SEO. He has been doing SEO since 1994. Phil Franckel has written and produced TV commercials for lawyers and other industries and has been a consultant to owners of vanity phone numbers. Phil has a blog about lawyer advertising at LawyerAdvertisingBlog.com. Phil Franckel began his first business in 8th grade, owned businesses in various different industries, and worked freelance for ABC Wide World of Sports and Monday Night Baseball. In his spare time, Phil Franckel is the Commanding Officer of the Communications Bureau of the NCPD Aux. Police Section.
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