The best holiday cards for personal injury lawyers are sent automatically like an email campaign! Personal injury lawyers can also send birthday cards automatically!
How Effective Is Sending Holiday Cards for a Personal Injury Law Firm?
If you’re looking for marketing ideas for personal injury lawyers, one of the best ideas is mailing holiday and birthday cards.
Sending personalized holiday cards for personal injury lawyers and birthday cards by U.S. mail to clients is so effective that one personal injury lawyer told me he grew to 15 offices just by sending personalized holiday and birthday cards, but he pays a full-time employee who signs and sends the cards all year long.
Personal injury lawyer Ken Hardison of PILMMA concurs with the effectiveness of sending personal holiday and birthday cards in this video, but he sends cards the old way.
Dick Larkin, former VP of TransWestern Publishing/Yellow, was one of the most experienced executives in the yellow page business. Later, an online and mobile marketing expert at CommandoMarketing.com, Dick said, about sending birthday cards and greeting cards, “I hate to admit it, but it’s about a billion times more effective than Yellow Pages.”
What Kind of Impact Can Mailing Birthday Cards Have?
Sending letters to suicidal patients reduced the suicide rate by about a whopping 50%! Letters with only 2 short sentences were sent to patients who had been hospitalized for suicide and depression.
The letters reduced the suicide rate because they were perceived as coming from someone who cared about them, even though the letters were so short.
I don’t know if sending holiday cards or birthday cards to personal injury clients will save some people from committing suicide, but it might. And it certainly shows how effective it can be to keep existing clients and get new personal injury clients.
Why Sending Personalized Holiday Cards Is So Effective
It’s no wonder it’s so successful because personalized greeting cards result in a nearly 100% open rate for delivered cards and create good feelings.
E-mails are impersonal and get lost in spam filters. in 2011, MailerMailer reported the average open rate for email was a paltry 11.4%, although Constant Contact reports that the email open rate for legal services is 32.72%. But even if an email is actually opened, they are usually ignored and deleted.
Even worse, clients and prospective clients who use Gmail won’t even see your emails because Google sends all emails sent from any email campaign company to the Promotional folder, which is worse than the Spam folder.
E-mail is so impersonal that I don’t even respond to friends who send me a birthday email. Personal injury lawyers send impersonal bulk holiday cards in the US mail that are even more insulting.
How To Send Holiday Cards Effectively
Are you currently wasting your time and money sending stock personal injury cards for lawyers like this holiday card a personal injury lawyer sent me? This envelope has a bulk postage meter stamp and a stick-on mailing label. I just throw these in the garbage!
The front of this holiday card doesn’t show the name of the law firm
The inside of this holiday card has a printed message “Warmest Greetings” but isn’t signed by the lawyer — not very warm or heartfelt!
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But now, personal injury lawyers can automatically mail 1-800-HURT-911® personalized holiday and birthday cards by first class US mail!
HURT911® cards are mailed with a first-class stamp on the envelope and personalized with the address and return address in a handwriting font.
Even the front of the card is personalized with the recipient’s name (see below).
The inside of the card is personalized with “Dear __,” using the recipient’s name, your personal message, and your personal signature while delivering a heartfelt and humorous message.
1-800-HURT-911 holiday and birthday cards can easily be customized for your personal injury law firm.
HURT911® envelopes look handwritten & have a First Class postage stamp
Greeting cards generate the best calls and personal injury clients: calls from existing clients, previous clients, and referrals. It’s also the most cost-effective method of advertising.
Now, it’s even more cost-effective because the automatic system saves you the cost of labor to address, sign, stuff, apply postage, and send the cards! Your office staff is free to continue working on your cases.
How do you make an extremely successful and cost-effective campaign of holiday cards for personal injury lawyers substantially more successful?
By adding the powerful 1-800-HURT-911® brand on your cards. People will remember your act of kindness, your brand, and how to call you.
Sending personalized holiday cards and birthday cards to clients should be part of any personal injury advertising campaign and are the best way to generate goodwill and new personal injury referrals.
Front of card
Inside of card
Donna R. at a personal injury law firm said:
Got my card today….. I am awesome! Is this all done automatically, like the envelope getting addressed and all, cause it looks great!
The most expensive part of sending holiday cards and birthday cards to law firm clients is the cost of employee labor.
Now, you can completely do away with manually sending greeting cards by using an automatic system that will do it for you, just like an automatic email campaign, but with real cards sent in the US mail.
Birthday cards are automatically sent to your personal injury clients one week before their birthday.
All birthday cards and holiday cards for lawyers are sent in the US mail with a first-class stamp in an envelope with a handwriting font for both the address and return address, so it looks like you mailed it yourself (no mailing label).
Cards are personalized by using merge codes or placeholders to automatically insert your client’s name in the appropriate spots. Your actual signature can be inserted on the card, or just use a computerized handwriting font for your signature. The cards are printed on high-quality paper with a glossy coating and look fabulous!
Sending 1-800-HURT-911 greeting cards to 2,000 personal injury clients cost only $1,860 ($0.93 per card at the time of writing this article) plus first-class postage, and you don’t have to pay anything for labor!
Without the hassle and the cost of labor, you can easily do an annual campaign sending three or four mailings, including an anytime greeting card like our “Awesome” card, Fourth of July card, holiday card, and birthday card! Try doing that with your office staff by personalizing and signing the cards, addressing the envelopes by hand, stuffing the envelopes, and putting a first-class stamp on the envelopes.
Tip: To whom should you send holiday cards for lawyers? Of course, current and former clients, but don’t forget callers who don’t have worthwhile cases. You paid good money to get them to call you, and since they called, your advertising and branding have already worked. When they call, you probably get their name and phone number. Make sure you also get their address and say, “… and if you give me the month and day of your birthday, I’ll even send you a birthday card”. Not all, but most people will give you their birth date. They may have a good case in the future or recommend a friend or family member.
Tip: When should you send cards? At least three but preferably four times per year. You should send a card in the spring, for the fourth of July, a holiday card in November, and a birthday card.
Tip: When you start advertising with 1-800-HURT-911, you’ll get access to the login page showing you how I use these cards to get lots of serious injury cases, and you can too.
It’s so easy, inexpensive, and effective that you’ll want to do it often and grow your contact list. In less than a year, one HURT911® lawyer sent 2,000 cards on the first mailing, 3,000 cards on the second mailing, and over 5,000 cards on the third mailing. He partly grew his list by adding callers from TV advertising who did not have a case.
When you do a 1-800-HURT-911 holiday and birthday card campaign, we can even set it up for you. All you have to do is provide the names, addresses, and birth months & days of your clients, former clients, and people who call but who you decline to represent.
For more information about sending holiday cards for personal injury lawyers, see direct mail for lawyers or just license 1-800-HURT-911 for your exclusive territory now by calling Phil Franckel, Esq. at 1-888-505-5464. Make sure personalized greeting cards are a part of your personal injury advertising campaign.
Philip L. Franckel, Esq., is the author of this article.
Phil Franckel is the owner of 1-800-HURT-911® and over 1,100 domain names. He is a personal injury lawyer and a former Member of the Board of Directors of the NYS Trial Lawyers Association. He is an expert in branding, advertising, marketing, and SEO. He has been doing SEO since 1994.
Phil Franckel has written and produced TV commercials for lawyers and other industries and has been a consultant to businesses, including several using vanity phone numbers. Phil writes a blog about lawyer advertising at LawyerAdvertisingBlog.com.
Phil Franckel began a mail order business in 8th grade, bought and sold coin-operated amusement games in 10th grade, and a used car business in 12th grade through college. After law school, he worked in the wholesale diamond business and part-time for a TV production company. Later, while a lawyer at a large personal injury law firm, he worked part-time for ABC Wide World of Sports and ABC Monday Night Baseball.
Phil Franckel then started a personal injury law practice and is a former member of the Board of Directors of the NYS Trial Lawyers Association.
In his spare time, Phil Franckel became an Aux. Police Cadet in 12th grade and is the Commanding Officer of the Communications Bureau, NCPD Aux. Police Section.