Online advertising makes 1-800-HURT-911® more valuable than ever as a brand asset because it will substantially improve your Google Quality Score and ROI.
Unlike TV, with Google Ads a large law firm cannot gain a significant advantage over your law firm because they have a huge advertising budget and you do not. This is because if your Google Ads are more relevant than those of the large law firm, you will get more clicks and pay less!
What is the Google Quality Score and why is it important to your Google Ads?
Google states, “Quality Score is an estimate of the quality of your ads, keywords, and landing pages. Higher quality ads can lead to lower prices and better ad positions.”
Thus, if your Google Ads have a Quality Score higher than your competition’s Google Ad, you gain two very important points over your competition:
- Your Google Ad will be listed above your competition, so you get more clicks
- You will pay substantially less than your competition for each click
Google states, “The more relevant your ads and landing pages are to the user, the more likely it is that you’ll see higher Quality Scores. Quality Score is an aggregated estimate of your overall performance in ad auctions…” (Emphasis added)
Basically, if more people click on your ad versus your competitor’s at, Google sees it as more relevant to their user and they will reward you for that.
How Will 1-800-HURT-911® Increase Your Google Quality Score?
There are many things you can do to increase your Google Quality Score and you can read several articles here about how to do that. When you license 1-800-HURT-911®, you will get free consultations with Phil Franckel, Esq. which will help you when speaking with your Google Ad campaign manager. If you prefer, your Google Ad campaign manager is welcome to speak with Phil Franckel.
One of the more important ways of increasing the relevancy of your Google ads and thus your Google Quality Score is by using 1-800-HURT-911® in the Google Ad title.
When potential clients look for a lawyer in online advertising and see 1-800-HURT-911® in the ad title, it’s a brand attractant, making it much more likely that online visitors will click on your Google ad (and other online PPC and display advertising).
Once a potential client looking for a lawyer clicks on your online advertising, the potential client will prefer to contact the lawyer either by calling or using a chat service.
According to Pew Research, 51% of U.S. adults will call rather than send an email or text message. The widespread ownership of mobile phones means that calls can be placed at anytime, anywhere, which increases call volume.
Your website and landing pages should always include 1-800-HURT-911 for branding, call buttons and a chat service. See How to Increase Calls from PPC and Online Advertising.
Video testimonials and law firm videos on your landing page are powerful tools to get potential clients to take that next step and decide to call you. See an example of a landing page design for a personal injury lawyer using 1-800-HURT-911®.
Following are examples of videos used by lawyers advertising 1-800-HURT-911®.
Law Firm Video
Law Firm Video
Tracking Calls from Landing Pages When Using a Vanity Phone Number
Tracking calls with a vanity phone number is simple if your vanity phone number includes letters. There are call tracking services for vanity phone numbers but you don’t need it for Google Ads and landing pages. Instead, the vanity phone number will simply be used as a brand.
With online advertising, people will prefer to press a button on their smart phone to call you rather than calling a vanity phone number which includes letters. Wherever you have 1-800-HURT-911® in text, a graphic, or a call button, Your Google Ad campaign manager should simply link it to your call tracking phone number. That’s it.
Now you have the advantage of using a vanity phone number to increase your Google Quality Score and ROI and call tracking phone numbers.