- Exclusive by DMA or state
- Auto-renewing monthly contract, so you’re never locked in and can’t lose your territory
- All calls ring to the number you designate
- No set-up fees, termination fees, or deposits
- Very low monthly fee, because you do your own advertising
Q. Why are vanity phone numbers more important today for lawyer advertising when people don’t need to remember a number searching on Google?
A. Online advertising makes vanity phone numbers even more important than ever. Vanity phone numbers are seen as a brand, make your ad get noticed, and make people want to call you. It’s what gets people to respond to your online advertising. See how much 1-800-HURT-911® improved our Google Ads.
Q. Can calls be tracked with online ads when using a vanity phone number?
A. Yes. We track all calls to our personal injury law firm from our landing pages for Google Ads. It’s easy and free. See How To Track Calls With a Vanity Phone Number and why you would want to use tracking numbers with a vanity number.
Even more important than tracking calls is using lead management software for law firms to manage and track your leads from advertising.
Q. Is 1-800-HURT-911® available for exclusive territories?
A. Yes, 1-800-HURT-911® is available for exclusive use either by state or DMA (the broadcast or network TV market). DMAs are the largest statistical market.
Q. Can you cancel my territory or contract at any time?
A. No, only you can cancel your contract. Be careful with other numbers! Several of our licensees now use 1-800-HURT-911® because they lost a competitor’s number after using it for years. They didn’t realize their contract didn’t prevent the number from being taken away from them and given to a higher bidder.
Q. Can I lose my territory if I forget to renew?
A. No. Your agreement automatically renews unless you cancel.
Q. Do I own the brand for my territory?
A. Yes, as long as you pay the monthly fee, you keep the brand forever. You can also pay a one-time fee and own your territory forever.
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Q. Can I use my own advertising agency?
A. Of course. We don’t buy media time. We provide consulting for advertising with 1-800-HURT-911®.
Q. Does 1-800-HURT-911® send me leads?
A. No, but you may get people contacting you through our personal injury lawyer directory (see the next FAQ). 1-800-HURT-911® improves results from all of your own advertising and marketing efforts.
Q. Is there a 1800HURT911.com lawyer directory?
A. Yes. Potential personal injury clients from your territory will be instantly redirected to your website when they go to 1800HURT911.com. If you see the 1800HURT911.com directory, 1-800-HURT-911 is available in your area. Read more about the 1800HURT911.com directory.
Q. What does 1-800-HURT-911® give me?
A. 1-800-HURT-911® gives you instant branding providing a competitive advantage. 1-800-HURT-911® immediately increases the return on your investment in personal injury advertising and marketing with both online advertising such as Google Ads and Facebook; and traditional media such as TV, radio, billboards, gas station billboards; and marketing designs such as holiday cards and motorcycle accidents; and online directories.
1-800-HURT-911® has proven to increase the number of clicks on Google Ads by 31.3% while decreasing the cost per click by 24%.
Of course, you get the use of the vanity phone number 1-800-HURT-911® and trademarks.
Q. How long will it take to work?
A. 1-800-HURT-911® improves results immediately. It creates instant branding because it’s impressive.
Q. Is 1-800-HURT-911® ethical?
A. Yes. Read the ABA article 1-800-ADVOCACY Vanity Phone Numbers Make Your Advertising Less Forgettable by Laura Hodes.
Q. Will 1-800-HURT-911® help or hurt my reputation in the community, among lawyers, judges, and the public?
A. Whether 1-800-HURT-911® helps or hurts your reputation will really be decided by your conduct, not your branding, but 1-800-HURT-911® will at least initially help your reputation with the public because it’s instantly recognized and impressive. Just make sure your conduct is deserving of your recognition. Lawyers and judges, I know, are impressed. Of course, some lawyers will be jealous. We work hard to give the best representation and care to our clients, and that will never stop.
Q. What is the cost?
A. There is a flat-rate monthly licensing fee for an entire DMA or state based on the population of the DMA or state. You also have the option to purchase your territory with a one-time payment.
Q. Can I see the agreement?
A. Yes, our Agreement was written to include everything you could want. Over the years, lawyers have requested a modification that was a good idea, so it was incorporated into all agreements. We doubt you will find anything you want to be changed or added, but if you do, we will likely be happy to include it.
Q. Can I use the 1-800-HURT-911® trademarks in my advertising?
A. Yes.
Q. Can I sell my territory down the road?
A. Yes! You can assign and sell your territory for whatever price you negotiate. After you advertise for several years, your 1-800-HURT-911® territory will increase in value because of your money and efforts. That should benefit you, not us.
Our agreement says: You “own” the HURT911® brand for your territory as long as this license is in effect. You may sell your Agreement with the branding and goodwill created in 1-800-HURT-911 and HURT911® to another ADVERTISER and retain 100% of the profit without transfer/assignment fees.
Q. Do you have a less expensive vanity phone number for personal injury lawyers?
A. Yes, 888-444-HURT is available very inexpensively.
Q. Can I receive calls from 1-800-HURT-911 on my phone number?
A. Yes. You decide what phone number should receive calls from 1-800-HURT-911.
Q. Is 1-800-HURT-911 only for personal injury lawyer advertising?
A. No.1-800-HURT-911® is also used by urgent care centers that advertise for both personal injury lawyers and urgent care centers. We have no restrictions on how you can use 1-800-HURT-911® for advertising.
Read about advertising for personal injury lawyers
Philip L. Franckel, Esq., is the author of this article.
Phil Franckel is the owner of 1-800-HURT-911® and over 1,100 domain names. He is a personal injury lawyer and a former Member of the Board of Directors of the NYS Trial Lawyers Association. He is an expert in branding, advertising, marketing, and SEO. He has been doing SEO since 1994.
Phil Franckel has written and produced TV commercials for lawyers and other industries and has been a consultant to businesses, including several using vanity phone numbers. Phil writes a blog about lawyer advertising at LawyerAdvertisingBlog.com.
Phil Franckel began a mail order business in 8th grade, bought and sold coin-operated amusement games in 10th grade, and a used car business in 12th grade through college. After law school, he worked in the wholesale diamond business and part-time for a TV production company. Later, while a lawyer at a large personal injury law firm, he worked part-time for ABC Wide World of Sports and ABC Monday Night Baseball.
Phil Franckel then started a personal injury law practice and is a former member of the Board of Directors of the NYS Trial Lawyers Association.
In his spare time, Phil Franckel became an Aux. Police Cadet in 12th grade and is the Commanding Officer of the Communications Bureau, NCPD Aux. Police Section.