Dominate Personal Injury Advertising

Competition in lawyer advertising for personal injury cases and the size of advertising budgets continually increases.  What can you do?  Embrace the competition and stand out of the crowd.  The only way is with a brand or vanity phone number.  The best way is with a vanity phone number that is a brand.

1-800-HURT-911 is the best brand vanity phone number for personal injury advertising!

Why is a vanity phone number essential to dominate lawyer advertising?  Personal injury utilizes direct response advertising which is a message seeking a direct response — asking someone hurt in an accident to call you.

Methods to dramatically increase results from direct response advertising include:

  • Branding
  • Memorable phone number
  • Advertising that grabs attention
  • Effective message providing a benefit and reason to call
  • Strong call to action

Results from direct response advertising increase dramatically when using a vanity phone number because the audience has only seconds to see and remember a phone number on TV and billboards or hear on Radio (compare on Radio | compare on Billboards).


Lawyer advertising is the most competitive it has ever been.  However, competition increases business by raising awareness.  You want to advertise on the TV channels with the most number of lawyers but you need to stand out from the crowd.

If you’re selling ice cream at the beach, you want to be at a beach with 500,000 people and 100 ice cream vendors, not a secluded beach where you’re the only ice cream vendor.  Just set up your ice cream stand next to the most number of ice cream vendors with a taller and different color umbrella.

Not convinced? Why are car dealers and fast food retailers always in the same area? On 47th St in NYC, there thousands of jewelers on one block which brings millions of customers!  You want to advertise your law firm where all the other lawyers advertise. You just need to stand out.


Branding increases results because it differentiates your law firm from competitors by identifying your quality and importance and enhances memorability.

Studies have shown that consumers make purchase decisions based on emotion and expect to pay more for a branded product or service because it provides more value.

Branding increases memorability of your company and increases the likelihood that consumers or in this case, accident victims, will call you when they need a personal injury lawyer.


Branding normally takes two years to accomplish and while personal injury advertising with 1-800-HURT-911 will continue to build a stronger brand over several years, it achieves instant branding status because it’s impressive.

Because most of the public really doesn’t know who you are, 1-800-HURT-911 is the conversion factor that gets people to call. That’s why I display it very large on my own personal injury websites for personal injury advertising.  Many personal injury lawyers here know who I am but potential clients don’t.  Because it’s a strong brand, seeing 1-800-HURT-911 on my website is what gets them to call.

As soon as you see 1-800-HURT-911, you know there isn’t another vanity phone number that is either better, stronger or a more impressive brand for personal injury advertising.

What will you brand, your law firm name or your vanity phone number?
After Hundreds of Million$ spent on TV advertising to brand the name of Jacoby & Meyers, people know the name but no one knows how to call them!

Why is 1-800-HURT-911 the dominant brand for personal injury advertising?

  1. Because HURT911® is a strong trademark and 1-800 is so strong, 1-800-HURT-911 provides instant branding.  Ask 10 people if they heard of 1-800-HURT-911 and chances are they will tell you they’ve seen you on TV. Branding:
    1. Increases conversion rates and
    2. Increases response over the long-term.
  2. 1-800-HURT-911 is easy to remember.
  3. The word HURT screens out unwanted callers – Crucial with large advertising campaigns!  You won’t get calls from people being evicted.  In an amazing coincidence, while writing this, I received one of those calls from someone who called 800 I-CAN-WIN and said he was cheated out of $500.  You need just the right amount of screening.  1-800-LAWYERS and 1-800-ATTORNEY are too broad for personal injury lawyers; 1-800-CAR-WRECK and 1-800-CAR-CRASH are too narrow; 1-800-HURT-911 is just right!
  4. Only 4 letters to convert to numbers and 3 vanity (911) digits, so it’s 43% less annoying to dial and can result in 43% fewer misdial errors.
  5. Because of all these reasons, if another attorney advertises a vanity phone number with the word HURT, it’s good for you!  More calls are received by 1-800-HURT-911.
  6. Spanish-speaking callers can easily spell HURT. They learned the word HURT in English as children and they all know 911.
  7. 100% of Spanish-speaking callers surveyed said they preferred 1-800-HURT-911 over our Spanish vanity number equivalent because they wanted an American lawyer.


1-800-HURT-911 is easier to remember in both the short-term and long-term.  It’s vitally important for prospects to remember your phone number 30 seconds after seeing a TV ad or hearing a radio ad or even much later after seeing a Billboard or other advertising.

It’s also important that people will remember months or even years later.  On 04/26/13, I spoke with a medical illustrator in Atlanta who I last spoke with on 12/07/99.  I said, “Hi, this is Phil Franckel.  I don’t know if you remember me.”  He said, “Of course, HURT911″.  He remembered after 13 years!

Territories are exclusive and extremely large.  1-800-HURT-911 territories are the only ones that exactly match the broadcast TV market, also called a DMA.  If you’re going to advertise on the popular TV shows, you need to make sure that everyone who sees your commercials can call you.  Territories consisting of area codes or counties won’t do that.

Best of all, you’ll own the 1-800-HURT-911 brand with resale rights for your territory so your advertising will be an investment in your brand, not ours.  Single payment licenses are available at a substantial discount.

Your agreement automatically renews as long as you make your payments and only you can cancel!  We licensed 1-800-HURT-911 to a law firm with a 7 figure budget which lost their agreement after 5 years with a different vanity number when another attorney offered more money.  Don’t let that happen to you!

With so many TV channels reducing TV viewership for any particular channel, attorneys now need advertising, marketing and increased branding in many different venues.  With a wide variety of included advertising and marketing materials, including marketing materials for valuable niche cases, nothing else even comes close.  If you’re serious about personal injury advertising, take advantage of all media types using HURT911® branding, advertising and marketing materials:

  • TV spots
  • Websites
  • Our extremely successful, money making niche advertising program
  • Business cards & stationery
  • Automatic greeting card system that sends 1-800-HURT-911 holiday cards and birthday cards in the US mail to your clients and telephone callers just like an email campaign
  • Branded debit cards for personal injury settlements

If you’re looking for a marketing program less costly than TV advertising, consider our niche marketing program for motorcycle accidents.  If you’re willing to invest $30,000-40,000 annually for marketing materials and the time to go to motorcycle events and runs, our marketing materials for valuable niche cases, will make you profitable in just one year, eventually bringing in $millions in legal fees.  I know because I do it myself!


Yes, but you’ll probably have to buy it from someone who already has it. 100% of all 800 numbers are in use; 99.99% of 888 numbers; 99.99% of 877 numbers, and 99.99% of 866 numbers are also in use. For a 1-800 number be prepared to spend from 6-7 figures. I’ve been offered 7 figures for 1-800-HURT-911.

See more information about the advantages of advertising with 1-800-HURT-911

If your law firm is serious about personal injury advertising and dominating your market, call Phil Franckel, Esq. 7 days/nights at 1-888-505-5464