Dominate Personal Injury Advertising

Why is a vanity phone number is essential to dominate lawyer advertising?

Personal injury advertising utilizes direct response.  Direct response advertising is a message seeking a direct response such as asking the consumer to call a phone number.

Methods to dramatically increase results from direct response advertising and, therefore, personal injury advertising include:

  • Branding
  • Memorable phone number
  • Effective message
  • Strong call to action

Results from direct response advertising increase dramatically when using a vanity phone number because the audience has only seconds to see and remember a contact phone number.

Branding increases results because it differentiates your law firm from competitors and enhances memorability.  The more competitive the market, the more important it is to stand out from the crowd.  Studies have shown that consumers make purchase decisions based on emotion and expect to pay more for a branded product or service because it provides more value.  Branding increases memorability of your company and increases the likelihood that consumers or in this case, accident victims, will call you when they need a personal injury lawyer.

What will you brand, your law firm name or your vanity phone number?
After Hundreds of Million$ spent on TV advertising, everyone knows Jacoby & Meyers, but no one knows how to call them!

Why is 1-800-HURT-911 the dominant brand for personal injury advertising?

  1. 1-800-HURT-911 is easy to remember.
  2. More importantly, because HURT911® is a strong trademark 1-800-HURT-911 provides instant branding.  Ask 10 people if they heard of 1-800-HURT-911 and chances are they will tell you they’ve seen you on TV. Branding:
    1. Increases conversion rates and
    2. Increases response over the long-term.
  3. The word HURT screens out unwanted callers – Crucial with large advertising campaigns!  You won’t get calls from callers being evicted.  In an amazing coincidence, while writing this, I received one of those calls from someone who called 800 I-CAN-WIN and said he was cheated out of $500.  Just the right amount of screening.  1-800-LAWYERS and 1-800-ATTORNEY is too broad; 1-800-CAR-WRECK is too narrow; 1-800-HURT-911 is just right!
  4. Only 4 letters to convert to numbers and 3 vanity (911) digits, so it’s 43% less annoying to dial and can result in 43% fewer misdial errors.
  5. Because of all these reasons, if another lawyer advertises a vanity phone number with the word HURT, it’s good for you!  More calls are received by 1-800-HURT-911.
  6. Spanish-speaking callers can easily spell HURT. They learned the word HURT in English as children and they all know 911.
  7. 100% of Spanish-speaking callers surveyed preferred 1-800-HURT-911 over our Spanish vanity number equivalent.

1-800-HURT-911 is easier to remember and while important, it’s only the second most important feature.  The most important is that it’s impressive.  Branding normally takes two years to accomplish and while personal injury advertising with 1-800-HURT-911 will continue to build a stronger brand over several years, it achieves instant branding status because it’s impressive.

Because most of the public really doesn’t know who you are, 1-800-HURT-911 is the conversion factor that gets people to call. That’s why I display it very large on my own personal injury websites and this one for personal injury advertising.  Many personal injury lawyers here know who I am but potential clients don’t.  Because it’s a strong brand, seeing 1-800-HURT-911 on my website is what gets them to call.

As soon as you see 1-800-HURT-911, you know there isn’t another vanity phone number that is either better, stronger or a more impressive brand for personal injury advertising.

Territories are exclusive and extremely large.  1-800-HURT-911 territories are the only ones that exactly match the broadcast TV market, also called a DMA.  If you’re going to advertise on the popular TV shows, you need to make sure that everyone who sees your commercials can call you.  Territories consisting of area codes or counties won’t do that.

Best of all, you’ll own the 1-800-HURT-911 brand with resale rights for your territory so your advertising will be an investment in your brand, not ours.  Single payment licenses are available at a substantial discount.

With a wide variety of included advertising and marketing materials, nothing else even comes close.  If you’re serious about personal injury advertising, take advantage of all media types using HURT911® branding, advertising and marketing materials:

  • TV spots
  • Websites
  • Our niche advertising including Radio spots; print copy for magazines; websites; & T-shirts
  • Business cards & stationery
  • Automatic greeting card system that sends 1-800-HURT-911 holiday cards and birthday cards in the US mail to your clients and telephone callers
  • Branded debit cards for personal injury settlements

If your law firm is serious about personal injury advertising and dominating your market, call Phil Franckel, Esq. 7 days/nights at 1-888-505-5464