Competition in personal injury advertising and the size of advertising budgets continually increases. What can you do? Embrace the competition and stand out of the crowd of lawyers. The only way is to create a brand or use brandable vanity phone number. The best way is with a prestigious brand vanity phone number.
1-800-HURT-911 is the best brand vanity phone number for personal injury advertising!
Why is a vanity phone number essential to dominate lawyer advertising? Personal injury utilizes direct response advertising which is a message seeking a direct response — asking someone hurt in an accident to call you.
Methods to dramatically increase results from direct response advertising include:
- Memorable phone number
- Advertising that grabs attention
- Effective message providing a benefit and reason to call
- Strong call to action
Results from direct response advertising increase dramatically when using a vanity phone number because the audience has only seconds to see and remember a phone number from TV, Billboards and Radio (compare on Radio | compare on Billboards).
COMPETITION SHOULD BE EMBRACED, NOT FEARED!
Lawyer advertising is the most competitive it has ever been. However, competition increases business by raising awareness. You want to advertise on the TV channels with the most number of lawyers but you need to stand out from the crowd.
If you’re selling ice cream at the beach, you want to be at a beach with 500,000 people and 100 ice cream vendors, not a secluded beach where you’re the only ice cream vendor. Just set up your ice cream stand next to the most number of ice cream vendors with a taller and different color umbrella.
Not convinced? Why are car dealers and fast food retailers always in the same area?
Even if you don’t have the best branding, you still want to advertise with all the other law firms. One or two law firms don’t get all the clients. They may get a lot more than you but you’ll still get more clients advertising where they do and advertising how you’re different.
On 47th St in NYC, there are thousands of jewelers on one block which brings millions of customers! The jewelers in the window get more business but the ones in the back still get a lot of business. Do you want to be alone on the other side of town?
Advertise your law firm where all the other lawyers advertise. Just STAND OUT!
BRANDING DIFFERENTIATES YOUR LAW FIRM FROM THE COMPETITION
Branding increases results because it differentiates your law firm from competitors by identifying your quality and importance and enhances memorability.
Studies have shown that consumers make purchase decisions based on emotion and expect to pay more for a branded product or service because it provides more value.
Branding increases memorability of your company and increases the likelihood that consumers or in this case, accident victims, will call you when they need a personal injury lawyer.
Branding normally takes two years to accomplish but personal injury lawyers advertising with 1-800-HURT-911 achieve instant branding status because it’s impressive. Of course, it will continue to build a stronger brand every year.
Because most of the public really doesn’t know who you are, 1-800-HURT-911 is the conversion factor that gets people to call whether they see it on TV or your website.
BRANDING ON THE INTERNET
Just like someone passing a billboard, you have less than 3 seconds to convert someone on the Internet. That’s why vanity phone numbers are more important than ever for lawyers.
TIP: Make sure your vanity phone number is boldly advertised not just on your website but also in your Internet advertising and website page descriptions so it shows in search results.
Many personal injury lawyers here know who I am but potential clients don’t. Seeing 1-800-HURT-911 in internet search results, internet advertising and on my website is what gets them to call.
And that’s why I advertise it very large across the top of my own personal injury websites. 1-800-HURT-911 Is seen at the top of every page on my websites.
This is another lawyer who understands the importance of advertising a vanity phone number across the top of his website. This is a screen capture of his home page.
What will you brand, your law firm name or your vanity phone number?
After Hundreds of Million$ spent on advertising to brand the name of Jacoby & Meyers, people know the name but no one knows how to call them!
As soon as you see 1-800-HURT-911, you know there isn’t another vanity phone number that is either better, stronger or a more impressive brand for personal injury advertising.
Why 1-800-HURT-911 is the dominant brand for personal injury advertising
- Because HURT911® is a strong trademark and 1-800 is strong, 1-800-HURT-911 provides instant branding. Ask 10 people if they heard of 1-800-HURT-911 and chances are they will tell you they’ve seen you on TV. Branding:
- Increases conversion rates and
- Increases response over the long-term.
- 1-800-HURT-911 is easy to remember.
- The word HURT screens out unwanted callers – Crucial with large advertising campaigns! You won’t get calls from people being evicted. In an amazing coincidence, while writing this, I received one of those calls from someone who called 800 I-CAN-WIN and said he was cheated out of $500. You need just the right amount of screening. 1-800-LAWYERS and 1-800-ATTORNEY are too broad for personal injury lawyers; 1-800-CAR-WRECK and 1-800-CAR-CRASH are too narrow; 1-800-HURT-911 is just right!
- HURT is easy to spell so you won’t get miss-dial errors. Other vanity numbers are not so easy to spell (see how the printing company spelled Attorneys in the yellow banner below).
- Only 4 letters to convert to numbers and 3 vanity (911) digits, so it’s 43% less annoying to dial and can result in 43% fewer miss-dial errors.
- Because of all these reasons, if another attorney advertises a vanity phone number with the word HURT, it’s good for you! More calls are received by 1-800-HURT-911.
- Spanish-speaking callers can easily spell HURT. They learned the word HURT in English as children and they all know 911.
- 100% of Spanish-speaking callers surveyed said they preferred 1-800-HURT-911 over our Spanish vanity number equivalent because they wanted an American lawyer.
Even English speaking people have trouble spelling other words. I ordered a banner and the proof spelled Attorneys with a “u” in NYMotorcycleAttourneys.com. They would have a problem calling 1-800-Attorneys!
1-800-HURT-911 IS MEMORABLE
1-800-HURT-911 is easier to remember in both the short-term and long-term. It’s vitally important for prospects to remember your phone number 30 seconds after seeing a TV ad or hearing a radio ad or even much later after seeing a Billboard or other advertising.
It’s also important that people will remember months or even years later. On 04/26/13, I spoke with a medical illustrator in Atlanta who I last spoke with on 12/07/99. I said, “Hi, this is Phil Franckel. I don’t know if you remember me.” He said, “Of course, HURT911”. He remembered after 13 years!
In an ABA article 1-800-ADVOCACY Vanity Phone Numbers Make Your Advertising Less Forgettable by Laura Hodes, Dallas lawyer Robert A. Kraft who has a local number 214-999-9999, said “If you have a great ad but people can’t remember the number, it won’t do much good.” “I know I don’t have a pen handy when I watch TV. Once they call it, they don’t forget it.” The article says, “Kraft believes his vanity number has been worth the expense because it keeps clients coming back, often years after their initial cases closed. Clients “see so many ads that it’s tempting for them to call another law firm when they have a new problem–especially if they’re having difficulty remembering your name and number,”. “You want them to remember and call [you] before they see ads from another law firm, and having that number makes it easier.” Laura Hodes said, “More obvious examples are phone numbers that spell out a message like 1-800-HURT-911, a toll-free number owned by New York lawyer Phil Franckel.”
Territories are exclusive and extremely large. 1-800-HURT-911 territories are the only ones that exactly match the broadcast TV market, also called a DMA. If you’re going to advertise on the popular TV shows, you need to make sure that everyone who sees your commercials can call you. Territories consisting of area codes or counties won’t do that.
Best of all, you’ll own the 1-800-HURT-911 brand with resale rights for your territory so your advertising will be an investment in your brand, not ours. Single payment licenses are available at a substantial discount.
Your agreement automatically renews as long as you make your payments and only you can cancel! We licensed 1-800-HURT-911 to a law firm with a 7 figure budget which lost their agreement after 5 years with a different vanity number when another attorney offered more money. Don’t let that happen to you!
With over 1,000 TV channels today, viewership for any particular channel is substantially down from what it used to be a few years ago. Adding to the problem are additional ways to watch TV programming (see From TV to Total Video). Attorneys now need increased branding, advertising, and marketing in many different venues. With a wide variety of included advertising and marketing materials, including marketing materials for valuable niche cases, nothing else even comes close to HURT911®.
If you’re serious about personal injury advertising, take advantage of all media types using HURT911® branding, advertising and marketing materials:
- TV spots
- Smart phone app
- Our extremely successful, money making niche advertising program
- Business cards & stationery
- Automatic greeting card system that sends 1-800-HURT-911 holiday cards and birthday cards in the US mail to your clients and telephone callers just like an email campaign
- and much more!
If you’re looking for a personal injury marketing program less costly than TV advertising, consider our niche marketing program for motorcycle accidents. If you’re willing to invest $30,000-40,000 annually for marketing materials and the time to go to motorcycle events and runs, our marketing materials for valuable niche cases, will make you profitable in just one year, eventually bringing in $millions in legal fees. I know because I do it myself!
CAN YOU LEASE ANOTHER VANITY PHONE NUMBER?
Yes, but make sure:
- it’s not generic like 1-800-LAWYERS which brings in all kinds of clients.
- it’s not restrictive like 1-800-CAR-ACCIDENT or 1-800-CAR-CRASH because that’s all you’ll get!
- it’s not difficult to spell like 1-800-ATTORNEYS.
- your lease can’t be canceled!
- your territory includes your entire network TV market called a DMA (not just your cable TV market)!
- you compare what else you’re getting besides just the vanity phone number with what you get from 1-800-HURT-911
CAN YOU GET YOUR OWN VANITY PHONE NUMBER?
Yes, but you’ll probably have to buy it from someone who already has it. 100% of all 800 numbers are in use; 99.99% of 888 numbers; 99.99% of 877 numbers, and 99.99% of 866 numbers are also in use. For a 1-800 number be prepared to spend 7 figures. I’ve been offered 7 figures for 1-800-HURT-911.
If your law firm is serious about personal injury advertising and dominating your market, call Phil Franckel, Esq. 7 days/nights at 1-888-505-5464