Niche advertising is the most lucrative form of advertising — 1-800-HURT-911 provides the advertising & marketing materials for the most lucrative niche, motorcycle accidents — This is how I built a lucrative practice as a motorcycle accident lawyer and the reason I had to take on a new partner.
- 1 How Do You Create a Motorcycle Accident Law Practice?
- 2 What is Cause Marketing?
- 3 How Effective Is Cause Marketing?
- 4 Why is “Be Aware Motorcycles Are Everywhere”® a cause brand?
- 5 We spent approx $10,000 for advertising in a motorcycle magazine and $20,000 for giveaways but you can get started with the most important “BE AWARE” giveaways for under $9,000 (see these items and others below-all items can be easily ordered from our suppliers):
- 6 Why are motorcycle accident cases so valuable?
- 7 How did other lawyers become motorcycle accident lawyers?
- 8 Lead Capture
- 9 Greeting Cards
How Do You Create a Motorcycle Accident Law Practice?
I created the HURT911® motorcycle accident “cause marketing” program because I’m in NY which will cost $1M per year for a TV advertising campaign and produce approx 50-60 cases per month requiring a large office with a lot of staff. The HURT911® motorcycle accident marketing program cost us only $25,000/year and produces a more manageable number of cases (we have a 5 month riding season). I wanted to start a cause marketing campaign that could help reduce motorcycle injuries. There will always be enough for my practice.
What is Cause Marketing?
Cause marketing is simply a marketing campaign promoting a cause your clients believe in. This generates awareness of your brand and creates goodwill for your brand. For instance, McDonald’s might advertise during breast cancer awareness month that they are selling a salad and will donate $0.05 of each purchase to breast cancer research. (See in-depth definition)
How Effective Is Cause Marketing?
Cone Communications found in a study on Cause Branding (sm) that 85% of American consumers “have a more positive image of a product or company when it supports a cause they care about” and “80% are likely to switch brands, similar in price and quality, to one that supports a cause.” Ken Hardison of PILMMA advocates cause marketing in his article Inspire Your Law Firm On Independence Day, although he doesn’t tell you it’s called cause marketing and he doesn’t tell you how to do it.
Why is “Be Aware Motorcycles Are Everywhere”® a cause brand?
What do motorcyclists believe in? Motorcycle awareness is their most important concern. Motorcyclists know that drivers’ failure to see motorcycles is one of the most common causes of motorcycle accidents because every motorcyclist has near misses weekly from drivers who didn’t see the motorcyclist.
The giveaways below are extremely popular with motorcyclists. Be Aware Motorcycles Are Everywhere® is trademarked in the classes for Legal Services; Printed Materials; and Clothing.
We spent approx $10,000 for advertising in a motorcycle magazine and $20,000 for giveaways but you can get started with the most important “BE AWARE” giveaways for under $9,000 (see these items and others below-all items can be easily ordered from our suppliers):
- 300 T-shirts Gildan Ultra Cotton 2 color front & back (30 2X & 20 3X) $1,644 – I’ll tell you how to get reimbursed for T shirts and further promote your brand with more cause marketing at the same time!
- iPad approx $400 plus $120/year for HURT911® branded lead capture app; $372/year for minimum 400 greeting cards plus postage.
- 2,000 bumper stickers $537
- 1,000 magnetic bumper stickers $950
- 250 large car magnets $1,600
- 500 mouse pads $695
- 150 mugs $591.71
- 500 Refrigerator magnets with 50 sheet paper pad $400
- 500 Frosted yellow bags with logo $315
- 1,000 1-800-HURT-911 business cards for bikers $74.97
- Fitted vinyl table throw with logo for events $269
- 6′ Folding table with carrying handle $50
Why are motorcycle accident cases so valuable?
According to a study, noted on a lawyer’s website, Jury Verdict Research found the average motorcycle accident verdict nationally was approximately $560,000.
We find that approx 50% of these accidents involve serious injuries, good liability, and limited insurance policies. Harley-Davidson riders are rarely speeding and rarely at fault. Drivers just never see motorcycles and are usually at fault. This means you earn high fees with fast cash flow and very little work. Our cases mostly involve policies of $100,000 and $300,000 but we have some with $25,000 and several with mild traumatic brain injury and $1,250,000 including one with $5,000,000 coverage.
There are some different issues with these cases but you may already know how to handle them and I can help provide information.
How did other lawyers become motorcycle accident lawyers?
Because they ride and meet other motorcyclists. Don’t think you can be a motorcycle accident lawyer because you don’t ride? You can! You don’t have to ride to get motorcycle accident cases and you don’t have to look like a biker. In fact, it’s better if you don’t. I don’t ride, I never try to look like I do and when bikers ask me if I ride, I tell them I don’t.
HURT911® provides you with everything you need for motorcycle cases including:
- 1-800-HURT-911 ®
- Our brand promoting motorcycle awareness “Be Aware Motorcycles Are Everywhere”® trademarked in Legal Services; Printed Materials; and Clothing
- Radio commercials
- Magazine ads
- Billboard graphics
- Websites for motorcycle accidents
- Medical ID cards for motorcyclists downloadable from your websites
- Frosted yellow branded plastic bags for giveaways
- Skull stress balls with doyouhaveMTBI.com & 1-800-HURT-911
- Bumper stickers & magnetic bumper stickers
- Large magnetic car signs (bikers love these and I use them on my Mercedes GLK SUV)
- Lawn signs
- Helmet Stickers
- Mouse pads
- Smart phone cases
- Coffee mugs
- Refrigerator magnet notepads
- Kickstand plates (also used as coasters)
- HURT911® Roadside Assistance Cards (may be available)
- Free featured classified ads for motorcyclists courtesy of your law firm
- HURT911® branded lead capture app
- Holiday & Birthday cards automatically sent to motorcyclists
- Vehicle wrap with Be Aware Motorcycles Are Everywhere®
- Fitted table cover for motorcycle events
- Custom lead capture software
- 1-800-HURT-911 branded greeting cards automatically mailed in the US mail to your leads on their birthday, holidays and anytime.
- Facebook header logo
- When you sign up you’ll be able to Login to find out how to order giveaways; how to give them away; and how to get names & addresses for holiday cards to bring in lots of cases. I’ll tell you which giveaways are the most important (You can sign up a lot of cases just with a a few giveaways, then add more later).
With 1-800-HURT-911 and a little effort, your law firm will be HURT911® motorcycle accident lawyers. You must spend some time to get involved with your marketing. You don’t need the know-how because I’ll tell you how and you can delegate some work, but you should be willing to exhibit at some motorcycle runs.
Radio Commercials for Motorcycle Accidents
These spots will be customized for your law firm. I’ll tell you how to find the right radio stations to advertise on. Listen to a comparison without 1-800-HURT-911.
“$Million Umbrella Insurance”
“Safeguard Your Settlement”
Included at no extra cost, 1-800-HURT-911 60 second commercials run every 30 minutes 24 hours/7 days with live mentions on evening shows at BikerRadioStation.com. 1-800-HURT-911 has an exclusive for personal injury-no other personal injury lawyer can be on the show.
Motorcycle Magazine Ads
I’ll tell you how to find the right magazines to advertise in.
I use 2 different business cards including this one for motorcycle accident cases
Bumper Stickers to Billboards with a Niche Message
I provide you with the artwork for “Be Aware Motorcycles Are Everywhere”® bumper stickers, other giveaways and billboards, etc. to promote awareness of motorcycles.
This is one of our Billboards in 5 Costco stores at checkout for May, motorcycle awareness month
I’ll tell you how to distribute bumper stickers and large magnetic car signs to people who will put them on their car to spread your message and the 1-800-HURT-911 ® brand. HURT911® magnetic bumper stickers and vinyl bumper stickers are extremely inexpensive. Vinyl stickers easily peel off in one piece (unlike paper stickers) without leaving behind any residual adhesive and they won’t damage painted bumpers. We also have large magnetic car signs (24″x6″) which are very popular.
HURT911® Bumper Stickers (See matching T-shirts below)
Car Door Magnets: Bikers love these magnetic car signs and bumper stickers. The best part is when we see these on their cars and vans.
We put out 12 lawn signs at this BBQ party with 400 bikers and gave out a lot of stuff at our table. Now, we’re getting a tent (see next image).
This is the tent we’re ordering
Our table which look great in our new tent
At a motorcycle event with 600 bikers, this biker took 2 bags of giveaways and 2 lawn signs!
Bags for Giveaways: Use these frosted plastic walking billboard bags at motorcycle events (12″w x 15″h x 3″d). Riders love them for all the giveaways and they will be walking around with your advertising!
At a motorcycle event with 600 bikers, 3 bikers are seen here carrying BE AWARE bags (one at the tent) with giveaways
3 more BE AWARE bags can be seen here
“Be Aware Motorcycles Are Everywhere”® and 1-800-HURT-911® mouse pads
These mouse pads are in demand but I’ll tell you how to get them distributed so motorcyclists will have your phone number before they have to search on the Internet!
You can print a mouse pad with just the BE AWARE logo or co-branded like the one below
1-800-HURT911® “Be Aware Motorcycles Are Everywhere”® smart phone cases
These are high quality black plastic cases. The logo is printed with a durable glossy finish on an insert, not like other companies which screen print on the plastic which rubs off. This is my phone, a Samsung Galaxy S3.
This biker was thrilled with his new iPhone cover. We gave a lot of these!
“Be Aware Motorcycles Are Everywhere”® Ring Tone
Also popular is our Ring Tone which is available as a free download from BeAwareMotorcyclesAreEverywhere.com and your website. You can hear it here:
“Be Aware Motorcycles Are Everywhere® Ring Tone”
Refrigerator magnet notepads
These refrigerator notepads will keep 1-800-HURT-911 in view when it’s needed!
Kickstand plates (also used as coasters)
Riders love these kickstand plates and also use them as coasters. Kickstand plates are used to prevent a kickstand from going through hot asphalt. We’ll tell you where to get these for $1.05 ea.
Skull stress balls: These skull stress balls raise awareness of Mild Traumatic Brain Injury and knowledge of the injury at doyouhaveMTBI.com. Many motorcyclists have a concussion which is a Mild Traumatic Brain Injury which can be worth millions. We have several MTBI cases now with million dollar policies.
1-800-HURT911® “Be Aware Motorcycles Are Everywhere”® mugs
(this is a rendition I did myself-the actual image wraps around the mug). This ceramic mug has a matte black finish, polished black rim and gloss blue inside, as low as $2.11 each, at time of posting. (I’ll tell you how use just a few of these to get new clients)
1-800-HURT911® “Be Aware Motorcycles Are Everywhere”® beer steins
We make these plastic beer steins for special events. I will tell you the secret that’s printed on the other side; who they’re for; where they’re used; and where to order at the best price.
My partner & I handing out beer steins at a BBQ with 400 bikers
Bikers love to keep these and take them home!
The new HURT911® T-shirts “Be Aware Motorcycles Are Everywhere”®
These T-shirts are so popular, motorcyclists usually offer to pay for them! We gave them out at motorcycle events in exchange for their name, address and birth month/day which we use to automatically send birthday cards, holiday cards and other cards in the US mail. We also get their email address for email campaigns. Now, we’re selling them for $10 which reimburses us for the $5 cost and $5 donation for another cause marketing product which furthers our brand. We have a couple of female motorcyclists help us at events.
The heaviest 6.2 ounce 100% cotton Gildan Ultra Cotton T shirts are less than $5.00 each with free shipping and no tax (with 400+ shirt order).
Original HURT911® T-shirts
To get a T shirt, a motorcyclist will enter their name, address, month/day of their birthday and email address on an iPad using a HURT911® branded app. When you have an internet connection you upload the data to Constant Contact to send a newsletter by email and greeting cards in the U.S. mail. (see a greeting card below)
Automatically send HURT911® Birthday Cards & Holiday Cards to Bikers who get a T-shirt! (First Name Last Name is a merge code and replaced by the real name in the database and is not underlined)
You’ll get a website with premium domain names for motorcycle accident cases in your territory as well as a website for general personal injury cases. You also get automatic SEO software and extra help is available to get your website in the top Google results.
Medical ID Cards downloadable from your websites
HURT911® Motorcycle Medical ID Cards Can be downloaded from the left column of the websites we create for you. Medical ID Cards for motorcyclists can also be downloaded from MotorcycleMedicalID.com
Facebook: I provide you with the BE AWARE logo sized for your Facebook header background. I occasionally post photos or stuff about my personal life; comment on other people’s posts; and post about motorcycle issues or articles I write for a motorcycle magazine. This is what my Facebook page looks like (if you have a Facebook page, click “Add Friend” on my page):
Insert 1-800-HURT-911 matchbooks in the pocket when you give out T-shirts.
Give these cards (with your name on the back) with FREE offers to Bikers & Companies selling to Bikers